TruLookup®

About TruLookup®

>TruLookup®
gives professionals fast, reliable access to personal and
property safety insights, property ownership verification, and data-driven
lead generation tools—powered by TransUnion’s trusted data ecosystem.>



Use TruLookup® to evaluate potential safety risks before meeting an unknown
client, validate whether an individual legally owns a property, or generate
targeted prospecting lists to grow your business—all from a mobile-optimized
interface built for professionals on the go.



🔐 Meeting Safety

Assess prospective clients before meeting in person. TruLookup® provides
identity insights and safety relevant indicators to help you evaluate risk and
plan safer interactions.



🏡 Property Fraud Prevention

Quickly confirm whether a potential seller is the legal owner of a property.
Reduce the risk of fraudulent listings with accurate ownership information
sourced from trusted public, non-public, and proprietary data.



📈 Prospecting Intelligence

Strengthen your outreach with access to consumer contact information. Create
targeted prospecting lists with property and owner details for up to 1,000
properties delivered in a convenient CSV format—ideal for farming, prospecting,
and matching buyers with off-market properties.



🌟 Key Features

• Person Safety Check with identity and risk indicators

• Property Ownership Check for seller verification

• Prospecting Searches for property owner contact details

• Downloadable Prospecting Lists (CSV) with up to 1,000 targeted entries

• Mobile-optimized interface for real estate workflows

• Powered by TransUnion’s extensive data ecosystem



👥 Who Uses TruLookup®

• Real Estate Associations (REAs) offering member benefits

• Real Estate Brokerages supporting agent safety and productivity

• Real Estate Agents who meet clients, verify listings, and prospect
daily

Note: A current TruLookup® subscription from a participating association
or brokerage is required. Sign in with your TruLookup® credentials. For advanced
tools and investigative features, visit:
https://www.transunion.com/solution/trulookup/real-estate



🚀 Why TruLookup®

• Backed by TransUnion’s trusted data ecosystem, spanning
10,000+ public, non-public, credit header, and proprietary sources

• Mobile-first design for professionals on the go

• Purpose-built insights that support safety, fraud prevention, and
prospecting—guarded by rigorous privacy and compliance standards



🏢 About TransUnion®

TransUnion® is a global information and insights company with more than 13,000
associates across 30+ countries. We make trust possible by helping businesses
and consumers transact with confidence. Our Tru™ picture of the consumer,
stewarded with care, empowers effective decision-making across marketing, fraud,
risk, analytics, and more. We call this Information for Good®—empowering
individuals and enabling economic opportunity worldwide. Learn more:
https://www.transunion.com/business

© 2026 TransUnion Risk and Alternative Data Solutions. All Rights Reserved.



Privacy Options and Disclosures:

TransUnion Risk and Alternative Data Solutions (TRADS) Privacy Notice:
https://www.transunion.com/privacy/risk-alternative-data-solutions