Where to get promo codes
Google Play
In Play Console, open your app and go to Promotions (under Monetize). Create a promotion for the app or an in-app product, choose how many codes and the end date, and download the codes as a CSV file. Paste the code column into the panel.
App Store
In App Store Connect, open your app and create promo codes for a version, or offer codes for subscriptions and in-app purchases, then download them. App Store promo codes expire 28 days after you create them, so make them shortly before you share the page.
Each console limits how many codes you can make; check the current numbers there.
What you get
- One code per person and store. Coming back shows the same code instead of a new one.
- The right store first: the page picks iPhone or Android from the visitor's phone and shows how many codes are left for each.
- A redeem button that opens the store's own redeem page with the code filled in, plus a copy button.
- Codes kept out of the page: one is sent only when someone claims it, so the list can't be scraped from the source.
- No double handouts: when two people claim at the same moment, each still gets a different code.
- Spam checks: Cloudflare Turnstile and a few codes per IP address a day.
- Your codes in the panel: which are free, which were given out and when.
- In your users' language: the page speaks nine languages, right to left for Arabic and Hebrew.
Ideas for using it
- A launch post or Product Hunt launch: "the first 100 people get the Pro version free".
- Reviewers, journalists and creators: one link instead of sending codes one by one.
- Your newsletter or community, or a QR code at an event (make one with the smart app link tool).
- Beta testers who helped: pair it with the beta sign-up page.
Questions
Does it work on my own domain?
Yes. If your AppPage site uses your own domain, the page is at yourdomain.com/promo.
Can I stop giving out codes?
Turn the page off in the panel, or delete the codes you haven't given out yet. Codes already given out stay valid in the store.
Is giving away codes allowed?
Yes, that's what promo codes are for. Don't ask for reviews or ratings in return: both stores forbid rewarding reviews.