Why your app needs terms and conditions
Terms and conditions, also called terms of service, terms of use or an EULA, set the rules for using your app. They grant users a license instead of ownership, explain purchases, subscriptions and refunds, say what users may not do, and limit your liability if something goes wrong. If people can post content or talk to each other, they also give you the right to remove content and ban abusive users.
What the stores expect
- App Store: Apple's standard EULA applies unless you provide your own. A custom EULA must include Apple's minimum terms (the agreement is with you, not Apple; maintenance and support; warranty; product claims; intellectual property; export rules; Apple as a third-party beneficiary). Choose iOS and the generator adds them. Apps with auto-renewable subscriptions need a working link to the terms of use in the app and in the App Store description.
- Google Play: subscriptions must be explained clearly, including the price, the billing period and how to cancel. Purchases also fall under the Google Play Terms of Service.
- User-generated content: both stores require a way to report objectionable content and block abusive users, and terms that forbid such content.
What the terms cover
- Who can use the app, the license and what users may not do
- Accounts, purchases, refunds, auto-renewing subscriptions, free trials and virtual items
- Ads, user content and its license, reporting and blocking, acceptable use
- AI features and health disclaimers, third-party services, intellectual property and privacy
- Changes, termination, disclaimers, limitation of liability and indemnity
- App Store and Google Play terms, governing law and consumer rights, and contact details
Get a free terms of use URL
The App Store asks subscription apps for a working link to their terms of use, and a paywall needs one too. If you don't have a website:
- Create a free account and find your app on Google Play or the App Store (or start a site for an app that isn't out yet).
- Fill in this generator and click Save to my site.
- Your terms are live at
https://yourapp.apppage.net/terms, next to your privacy policy, and your site's footer links to both. - Link that address in the app and the stores (below). Edits you save later show at the same address.
Where to link your terms
- Inside the app: in the settings, on the sign-up screen and on the paywall next to the subscription price.
- App Store Connect: in the app description, or in the License Agreement field if you use your own EULA.
- Your website: next to the privacy policy. An AppPage site links both from its footer.