Hadley: Your 529 Plan App

Hadley is a public benefit corporation and Registered Investment Adviser. We've humanized the entire process around signing up for your education savings. Hadley sorts through thousands of 529 plan options based on your education timeline and personal savings style to match you, for free, with a top-rated, low fee 529 plan to help you save for education. Then we make contributing, gifting, and tracking super easy.

529 Plans: Congress created 529 plans in 1996 to help families save for education, yet are vastly underutilized. Money in a 529 account grows tax-free, and when you use the money for qualifying school expenses, there are zero taxes on any investment gains. No age or income limits; everyone is eligible. Hadley expands access to the important advantage of tax-free growth, and helps families save for education early and often.

529 Plan Matching: Hadley finds the top-rated plan for each family using Morningstar Plan ratings that matches their own personal savings style and timeline.

No Fees: Hadley charges no matching, investment advisory, or monthly subscription fees.

Friends & Family Join in: Invite friends and family to easily contribute to your plan from within the app.

Maximize Tax Benefits: All 529 account holders get federal tax-free investment growth. Our in-app tax center also tells you if your state offers tax breaks in addition to the federal tax benefit.

Lots of uses: 529 accounts can be used toward tuition, on- and off-campus room and board, technology, art supplies, and a lot more—for private k-12, college, trade school, grad school, apprenticeships, etc.

Hadley’s goal is to help to make education a more accessible and affordable reality for all Americans. Download Hadley today. Ready - get set - grow!