AffectUX

About AffectUX

Affect UX is a user research platform powered by Emotion AI technologies of Facial Coding and Eye Tracking.

Using the phone's front camera, the app allows user researchers to capture non-verbal cues like facial expressions and eye gaze movements of their tester panel.
The app is also enabled with Screen Recording and Surveys, allowing testers to participate in end-to-end studies in real-time.
The app can be used to ​test mobile apps, mobile browser sites, and desktop sites on phone.

Affect UX is primarily used by user researchers to test mobile app, mobile browser sites, and desktop sites on phone. The phone’s front camera is sufficient to capture both facial expressions and eye gaze data with more than 90% accuracy.

The data captured through facial coding, eye tracking, screen recording, and survey features on the app are translated into actionable insights on Entropik Tech’s Affect Lab platform. The data syncs in real-time and the insights are readily available for analysis and download. These actionable insights can be used by user researchers to make recommendations on improving and humanizing UI/UX across web and mobile platforms. All data transfer happens in the background thus saving up to 4X on research turnaround time (TAT).

Here’s an exhaustive list of features the app supports currently:

1. Eye Tracking Solo Tests
Tester must calibrate their eyes before they are exposed to the stimuli so that accurate insights like heatmaps and gaze maps can be generated
13 dot calibration screen is shown to the user for calibrating
Tester's calibration needs to be at least 90% accurate before they can proceed to take the test

2. Facial Coding Solo Tests
Facial calibration is done before the tester is exposed to the stimuli
As part of facial calibration, the app checks if the tester's face is properly visible and if the tester is sitting in a well-lit area

3. Facial Coding & Eye Tracking Combo Tests
Both Facial and Eye-tracking calibrations are done before exposing the tester to the stimuli under test

4. Screening, Pre-Survey, and Post-Survey


The app supports the following question for screening, pre-survey, and post-survey:

Multiple Choice
Checkbox
Dropdown - Single selection
Dropdown - Multiple selections
Image Selection - MCQ
Video Selection - MCQ
Date Selection
Linear Scale
Smiley Rating
Thumb up/down
Paragraph
Ranking
Short Answer
Star Rating


5. Screen Recording
Tester screen is recorded when they are exposed to the stimuli — capturing each individual user journey for drawing meaningful insights

6. Insights on Affect Lab Platform


Individual user journey for drawing meaningful insights
Individual heat maps available in Insights
Individual transparency plots available in Insights
Individual gaze maps available in Insights
AOIs can be drawn to deep dive into each journey


7. Emotions Captured
Happy
Surprise
Sad
Anger
Disgust
Contempt
Fear
Neutral
Security and Privacy

Entropik Tech provides a native panel of 60 mn testers across 120 countries who have consented to capture their facial expressions and eye data along with screen recording of their mobile device.
An additional layer of consent check before the test begins for the tester, confirming if they are comfortable sharing the view of their mobile front camera or sharing their mobile screen. 

Testers from the external panels too are asked to provide consent to capture their facial expressions and eye-tracking data before the test begins.

Proguard app encryption is enabled on Affect UX app to protect the app from malicious use.

App Usage
Tests can be taken with slow internet as well. The ideal speed would be 2mbps upload speed.
However, we do support the app even if the user has an upload speed of less than 2mbps.
Firebase Crashlytics integrated to help us log and track app crashes to improve our app.
For any support related queries, you can write to us at [email protected].