Massey Ferguson was founded in the middle of 1847 in Newcastle, Ontario, Canada As a manufacturer of agricultural tools and machinery whose seeds were first planted by Daniel Massey as a simple farm equipment repair shop.
The most characteristic feature of Massey Ferguson brand tractors is that they are only red.
To celebrate its 175th anniversary in 2022, Massey Ferguson, a global brand of AGCO, is excited to give its iconic Triple Triangle logo and new "Born to Farm" brand identity a brand new look.
"Since its founding nearly 175 years ago, Massey Ferguson has provided farmers worldwide with simple and reliable machinery. Few brands worldwide can claim to have made such a lasting impact on the agricultural industry. Massey Ferguson was truly "Born to Farm," said Eric Hansotia, Chairman and CEO of AGCO Corporation.
Luis Felli, Massey Ferguson Managing Director and Senior Vice President adds: "Massey Ferguson is no longer just a farm machinery manufacturer, but a provider of simple and reliable experiences that deliver the best value for farmers and make their businesses more profitable and sustainable.
Massey Ferguson Triple Triangle – best-known brand icon since 1958
"The triangular shape is a powerful symbol that has embodied Massey Ferguson since 1958. Our new logo blends our strong heritage and unique brand values.
"Our September 2021 Born to Farm event was the first expression of this new logo and 'Born to Farm' slogan. The great feedback and incredible enthusiasm we received pushed us towards it. The new slogan conveys our unique brand value proposition, brings Massey Ferguson to the market, and makes it different in the communities we serve," says Mr. Murro.
New Global Massey Ferguson Brand Identity available in 2022.
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