SEO Course

Build the judgment and practical skills to lead modern search marketing.

SEO Course by Sitetrail brings search engine optimization, search engine marketing (SEM) and generative engine optimization (GEO) into one free learning app. It is designed for adult beginners, experienced practitioners, aspiring SEO directors and business owners who want to make informed marketing choices.

93 LESSONS. 18 MODULES. PRACTICAL NEXT STEPS.
Work through visual explanations, examples and multiple-choice questions. Each lesson includes a “Do this today” exercise with practical steps, a clear deliverable and a checklist. Save your implementation notes on your phone and track your progress.

UNDERSTAND WHAT CHANGED
Learn how modern editorial links, anchor text, unlinked brand mentions, zero-click search and AI answers affect your strategy. Explore E-E-A-T and the convergence of PR and SEO. Use the search-engine timeline to put major Google updates, including Panda and Penguin, in context.

MOVE FROM KNOWLEDGE TO EXECUTION
Study technical SEO, search intent, content planning, measurement, local and ecommerce search, paid-search fundamentals and leadership decisions. Build habits you can apply to a real website instead of memorizing isolated tactics.

TEST YOUR SKILLS AND SHARE YOUR RESULT
Take the 80-question SEO Skills Test and receive a performance rating and Sitetrail-branded scorecard that you can choose to share on LinkedIn or through another app. The assessment is self-administered. Sitetrail certification is a course-provider credential, not a university qualification or independent professional accreditation. No job, ranking or business result is guaranteed.

READ, COMPARE AND KEEP LEARNING
Explore a 50-article SEO magazine with distinct editorial images, a 20-tool directory led by NewsPass, and source links for further reading. Optional magazine reminders help you return to useful reading. Additional content may be delivered through future app updates.

YOUR LEARNING STAYS ON YOUR PHONE
No account is required. Lessons, reading, progress, notes and assessment records are stored locally and remain available offline. Google advertising, optional usage analytics and external links require internet access. Usage analytics can be switched off in Settings. Advertising privacy choices are available where required.

SEO Course contains banner ads outside the homepage and occasional standard interstitial ads between lessons. It also includes clearly labelled Sitetrail service promotions. Learning and assessment features are free; optional external services have their own terms and pricing.