Law Firm Marketing Toolkit

Excellent counsel deserves to be found. Build the marketing skills that help the right clients choose your firm.

Law Firm Marketing Toolkit combines practical calculators, specialist PR examples and marketing education for lawyers, attorneys and law-firm teams. Explore the commercial decisions behind visibility, enquiries, signed matters and sustainable growth.

PUT NUMBERS BEHIND YOUR MARKETING
Use ten calculators to explore matter acquisition ROI, affordable lead costs, enquiry conversion, campaign budgets, advisory retainer value, SEO economics, fixed-fee pricing, intake friction, capacity and contingency-case economics. Adjust the assumptions, examine the formulas and compare saved scenarios. Select USD, GBP, EUR, CAD or AUD as the display currency; no exchange-rate conversion is performed.

EXPLORE THE FIRM GROWTH LAB
Legal ability and the ability to win work are different skills. Explore how visibility, client fit, consultation attendance, signing, matter value and capacity can change a firm's commercial outcome. Interactive graphs compare your baseline with an editable scenario, including the cost of making changes. The projections illustrate assumptions; they are not actual firm analytics or promises of income.

MAKE YOUR EXPERTISE NEWSWORTHY
Follow ten worked PR campaigns across mass torts, class actions, divorce, employment, construction, estates, immigration, corporate law, personal injury and property. Each connects an editorial angle with a sample pitch, expert commentary, a relevant enquiry journey and meaningful measures of success.

A specialist construction-law workshop shows how knowledge of an industry's operations and commercial pressures can help a firm reach a valuable client segment. Adapt the same approach to your own practice.

BUILD KNOWLEDGE THROUGH 25 LESSONS
Learn about legal PR, local SEO, useful website content, AI search visibility, unlinked brand mentions, paid acquisition, intake, reputation and reviews. Each lesson includes practical actions and a short knowledge check. Track progress from the home screen, revisit completed lessons and study in any order.

TURN IDEAS INTO A PLAN
Save calculator scenarios, compare alternatives, complete campaign checklists and keep working notes on your phone. Share a summary with your team using Android's sharing options.

WORK OFFLINE, WITHOUT AN ACCOUNT
Core tools, lessons, notes and progress work locally. Optional video and external links require an internet connection. Clearing app data or uninstalling removes locally saved work.

Discover free companion apps and clearly labelled optional PR and marketing services. This is a marketing education and planning toolkit, not legal advice or a case-management service. Examples are illustrative, results are not guaranteed, and professional advertising requirements vary by jurisdiction.