Chief Marketing Officer: CMO

Chief Marketing Officer brings your digital marketing toolkit, CMO skills assessment and weekly marketing reading into one app. Built for CMOs, founders, aspiring marketers, SEO professionals and PR teams.

DISCOVER YOUR CMO SCORE
Take an 80-question assessment across eight marketing areas. See your strengths, review your answers and create a polished scorecard to share through LinkedIn or your preferred app. Save your progress and return when you are ready. The score is a knowledge assessment, not a professional certification.

DIGITAL MARKETING CALCULATORS
Use 12 calculators to explore acquisition costs, conversion performance, retention, campaign economics and marketing budgets. Save scenarios, compare assumptions and turn your calculations into practical meeting briefs.

JOURNALIST CONTACTS & PR PLANNING
Find media matches by industry and region, build shortlists, keep outreach notes and prepare pitches. A story description is optional. Matching and your saved work run on your device.

POCKET BRIEF
Start with eight illustrated articles, then discover new weekly editions from a 100-article marketing library. Explore brand case studies, SEO, generative engine optimization, PR and strategy, with practical charts, comparison tables and action points. Bookmark useful reads and choose optional weekly notifications.

PRESS VAULT & BRAND WORKSPACES
Keep logos, headshots, founder biographies and press assets together. Organize multiple brands and share selected press kits. Export a backup when moving to another phone.

EXPLORE SITETRAIL SERVICES
NewsPass supports SEO, PR and generative engine optimization. Guest Post Marketplace lets you hand-pick from thousands of publications. Accelerated Monthly PR & SEO is an ongoing program managed by Sitetrail. Rapid PR is a separate app for turning expert commentary into news coverage.

Free core tools and assessment. Clearly labelled Sitetrail ads appear in the magazine; optional paid services are purchased on Sitetrail. Rapid PR is downloaded separately.

YOUR WORKSPACE STAYS WITH YOU
No account is required for the core app. Your scores, calculations, shortlists and press files stay on your phone. Optional usage analytics can be enabled or disabled in settings. Core tools and bundled reading work offline; video, external websites and sharing destinations may require an internet connection.