Boston Matrix

About Boston Matrix

Boston Matrix turns your product portfolio into a clear, visual BCG growth–share matrix in seconds. Plot each product by its market share and growth, and instantly see which ones are Stars, Cash Cows, Question Marks, or Dogs.

Whether you're a student learning strategy frameworks, a product manager reviewing a portfolio, or a founder deciding where to invest, Boston Matrix gives you a fast, clean way to map and share your analysis.

WHAT IT DOES
Every product is drawn as a bubble on a 2×2 matrix:
- X-axis – relative market share
- Y-axis – market growth rate
- Bubble size – revenue
The four quadrants are classified automatically as Star, Question Mark, Cash Cow, and Dog.

FEATURES
- Interactive bubble chart – tap any bubble to edit it
- Add, edit, and remove products in a few taps
- Adjustable thresholds to set your own quadrant boundaries
- Export to Excel (.xlsx) for further analysis
- Print to PDF or save a PDF report to share
- Built-in help with the key formulas (relative market share and growth rate)
- Number fields with automatic thousand separators
- Your data is saved automatically and stays available offline
- Lightweight app with a clean, modern design and dark mode support

HOW IT WORKS
1. Add your products with their market share, growth rate, and revenue.
2. Watch them appear on the matrix, color-coded by quadrant.
3. Adjust the thresholds to match your market.
4. Export to Excel or print a PDF to share with your team.

PERFECT FOR
- Business and marketing students
- Product and portfolio managers
- Startup founders and consultants
- Anyone learning the BCG / growth–share framework

No account required. Your data stays on your device. Free to use, supported by ads.

Download Boston Matrix and map your product strategy today.