NiveshGold - Buy Digital Gold

Invest in Gold. Build Long-term Wealth.

NiveshGold (formerly Tijorie) makes investing in pure 24K gold simple, secure and accessible. Start investing from just ₹50, choose a one-time investment or a Daily, Weekly or Monthly Gold SIP, and build your wealth over time.

Unlike buying jewellery, NiveshGold (formerly Tijorie) helps you invest in gold as a financial asset. Your gold is purchased at live market prices stored securely, fully insured, independently audited and can be redeemed whenever you choose.

Why Choose NiveshGold (formerly Tijorie)?
✔ Invest in real 24K gold from just ₹50
✔ Start Daily, Weekly or Monthly Gold SIPs
✔ Track live 24K gold prices before you invest
✔ Buy at transparent market-linked prices
✔ Redeem as jewellery, gold coins or gold bars
✔ Invest anytime, without market-hour restrictions

Real Gold. Real Ownership.

Every investment is backed by 100% pure 24K gold held in your name.

Your gold is:
• Powered by SafeGold
• Stored separately for NiveshGold (formerly Tijorie) customers in highly secure Brinks Vaults
• Fully insured by ICICI Lombard
• Independently audited by Vistra

This ensures your gold remains secure, transparent and protected.

Build Wealth Through Gold SIPs

Gold investing becomes easier when it's consistent.

Choose a SIP that fits your lifestyle:
• Daily SIP
• Weekly SIP
• Monthly SIP

Or invest anytime with a one-time purchase whenever you have surplus funds.

Small, disciplined investments can help you steadily build your gold holdings over the long term.

Track Live Gold Prices

Stay updated with live 24K gold prices before investing.

NiveshGold (formerly Tijorie) helps you monitor price movements, compare historical trends and invest whenever you're ready.

Whether you're making a one-time investment or investing through SIPs, you'll always know the latest gold price.

Compare Before You Invest

Many investors compare different ways of investing in gold before making a decision.

With NiveshGold (formerly Tijorie), you can easily compare Digital Gold with:
• Physical Gold
• Gold ETFs

Understand the differences in accessibility, liquidity, storage, convenience and investment experience before choosing what's right for you.

Flexible Redemption

Your investment remains your choice.

Redeem your holdings as:
• Jewellery
• Gold Coins
• Gold Bars

You can redeem through trusted partners such as Tanishq and CaratLane, giving you the flexibility to use your gold the way you prefer.

Designed for Modern Investors

NiveshGold (formerly Tijorie) is ideal for:
• First-time gold investors
• Mutual Fund SIP investors
• Equity investors looking to diversify
• Salaried professionals building long-term wealth
• Investors seeking portfolio diversification. Women seeking to invest in gold and convert into jewellery later.

Whether you're investing every month after payday or adding gold as part of your overall investment strategy, NiveshGold (formerly Tijorie) makes it simple.

Why Invest in Gold?

Gold has been trusted for generations as a store of value.

Many investors include gold in their portfolio because it can:
• Diversify investments
• Help manage market volatility
• Act as a hedge against inflation
• Provide liquidity
• Preserve long-term purchasing power

Why Millions Choose Digital Gold

Digital Gold offers the convenience of investing without worrying about:
• Purity
• Storage
• Security
• Making charges
• Physical handling

With NiveshGold (formerly Tijorie), you enjoy the benefits of owning real gold with the convenience of a digital experience.

Download NiveshGold (formerly Tijorie) Today

Start investing in real 24K gold with confidence.
✓ Real 24K Gold
✓ Live Gold Prices
✓ Gold SIPs
✓ Secure Storage
✓ Fully Insured
✓ Independently Audited
✓ Redeem Anytime

Invest in Gold. Build Long-term Wealth.