InciSmart: Dupes & Ingredients

Love a product but not its price tag? InciSmart finds skincare dupes by comparing what actually matters: the ingredients.

HOW IT WORKS
Search for any skincare product and InciSmart reads its full INCI ingredient list, then shows you products with the most similar ingredient profiles, often at a fraction of the price. No influencer opinions, no sponsored rankings. Just the ingredient list, compared side by side.

WHAT YOU CAN DO
• Find cheaper dupes for high-end serums, moisturizers, cleansers and SPFs
• See active-led similarity: how closely the key actives match, not just the water and fillers
• Compare two full ingredient lists side by side
• Set ingredients you want to avoid (like fragrance or specific allergens) and see them flagged
• Save your skin concerns and favorite brands to tailor results
• Learn what each ingredient does, in plain English
• Barcode lookup for many products; search by name for the rest

BUILT FOR UK & US SHOPPERS
Over 12,000 products sold in the UK and US, from drugstore to luxury, with ingredients matched by their standard INCI names.

A NOTE ON DUPES
Similar ingredients don't guarantee identical results: concentrations, textures and formulation matter too. InciSmart helps you shortlist smarter; your skin has the final say.

Smart skincare starts with the ingredients.