Tona: Shade Match

The wrong foundation costs you twice - once at checkout, once in the bin. 41% of women buy the wrong shade online. Foundation shade systems don't translate across brands - the code that fits in one is meaningless in the next, and your favorite luxury shade has no obvious drugstore equivalent. You've felt this. You've returned. You've given up. Tona ends it. One photo. Every brand. Your color, decoded. Open Tona, look at the camera, and within seconds you'll see your closest foundation shades across drugstore, mid-range, and luxury - each with its undertone, coverage, finish, and today's real price. Not last year's. Take what you love. Skip what you don't. Your Color Library is yours forever. The shade you found in January is still here in July when your skin shifts. The luxury you splurged on in winter sits next to the drugstore alternative you scored for one-fifth the price. Tona becomes a personal record of your color across years, brands, and seasons. EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/