SHA'DEY Foundation/Lip/Makeup
GenXUnited Holdings Inc. Lifestyle iPhoneiPadiPod touch
SHA'DEY Foundation/Lip/Makeup is a free Lifestyle app for iPhone and iPad by GenXUnited Holdings Inc. Requires iOS 15.0. Updated October 17, 2026.
- Price
- Free
- on the App Store
- Size
- 32 MB
- Age 4+
- Updated
- Oct 17
- 2026 · v4.1.1
Screenshots
About SHA'DEY Foundation/Lip/Makeup
Find your exact foundation shade from one selfie. No quizzes, no guessing, no wasted bottles. SHA'DEY measures your skin colour with your phone camera and matches it to foundation shades we've measured ourselves. Not the model on the box. Not a website swatch. Not a quiz. FOUNDATION MATCH Take a selfie. SHA'DEY reads your skin across five facial zones and matches your measured colour to foundation shades from MAC, Fenty Beauty, Maybelline and more. You get your best match, plus a deeper and a lighter alternative when there's a close one. Every foundation shade in our catalog was measured from the physical product with a colorimeter, not copied from a brand website. You're matched colour to colour, not sorted into an undertone box. Unlock Foundation Match once for $9.99 and match as often as you like. That's less than one wrong foundation bought online. Before you pay, SHA'DEY checks that your shade is within the range we cover. If it isn't, you won't be asked to pay. LIPSTICK, LINER, GLOSS & BLUSH Lipstick matching is free, no account needed. Create a free account to unlock liner, gloss and blush recommendations matched to your skin tone and depth. Each result shows the shade swatch, brand, product name, finish and buyer rating. MY NUDE Sample your natural lip tone with your camera and find the shades closest to your actual lip colour. Your lips, but better. FOR EVERY SKIN TONE Fair, light, medium, tan, rich, deep. Because SHA'DEY measures your actual skin colour instead of asking you to guess, it works the same way for every complexion and undertone. MAYA — YOUR AI MAKEUP ARTIST Maya explains why each shade works for your skin, how to apply it, and the liner and gloss that complete the look. Every consultation is written for your skin profile and that exact shade. YOUR PRIVACY Your photo is never stored. SHA'DEY does not track you. KEY FEATURES - Foundation shade match from a single selfie - Best match plus deeper and lighter alternatives - Catalog shades measured from real product, not website images - One-time $9.99 Foundation unlock, unlimited matches - Free lipstick matching, no account needed - Liner, gloss and blush with a free account - My Nude: shades matched to your natural lip colour - Works for every skin tone, fair to deep - MAC, Fenty Beauty, Maybelline, NARS, NYX and more, with links to shop your match - Photo never stored, no tracking PURCHASES Foundation Match: one-time $9.99 unlock. SHA'DEY Premium (Maya consultations): $4.09/month or $32.99/year. Foundation Match and Premium are separate purchases. Find your shade. Own your look. SHA'DEY. The shade of you. Terms of Use: https://shadey.app/terms/ Privacy Policy: https://shadey.app/privacy/
What’s new
Version 4.1.1 · Updated October 17, 2026
Foundation Match is here. Take one selfie and SHA'DEY finds your foundation shade across MAC, Fenty Beauty, Maybelline and more, with a deeper and a lighter alternative when there's a close one. Every shade in our catalog is measured from the real product, not a website swatch. Lipstick matching stays free. Unlock Foundation Match once and match as often as you like. Thanks for using SHA'DEY. Tell us how your match fits; it helps us get every skin tone right.
App privacy
The developer, GenXUnited Holdings Inc., reported these privacy practices to Apple.
Data Linked to You
The following data, which may be collected and linked to your identity, may be used for the following purposes:
- Purchases: Purchase History
- Contact Info: Email Address
- Identifiers: User ID
- Diagnostics: Crash Data
Used for: Analytics, App Functionality
Data Not Linked to You
The following data, which may be collected but is not linked to your identity, may be used for the following purposes:
- User Content: Photos or Videos
Used for: App Functionality
Alternatives to SHA'DEY Foundation/Lip/Makeup
Looking for apps like SHA'DEY Foundation/Lip/Makeup? Here are 6 similar apps on the App Store.
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Liply: Lipstick Try-On
-
Perfect MakeApp
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Shadewell: Foundation Match
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BeautyIQ
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Tona: Shade Match
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ShadeMatch
| App | Rating | Price | Last updated | Compare |
|---|---|---|---|---|
| SHA'DEY Foundation/Lip/Makeup | – | Free | October 17, 2026 | |
| Liply: Lipstick Try-On | – | Free | Oct 14, 2026 | Compare |
| Perfect MakeApp | – | Free | Sep 1, 2026 | Compare |
| Shadewell: Foundation Match | – | Free | Oct 6, 2026 | Compare |
| BeautyIQ | – | Free | Oct 22, 2026 | Compare |
| Tona: Shade Match | – | Free | Oct 9, 2026 | Compare |
| ShadeMatch | – | Free | Jul 13, 2026 | Compare |