Frida: AI CRM for Outlook

Frida is a CRM for Outlook and Microsoft 365 for small B2B businesses where the person who sells also delivers. Frida reads your email conversations, detects sales opportunities, creates contacts and deals, and keeps your overview updated — with no data entry. Reply drafts are written in your own voice, and you always approve before anything is sent. HOW IT WORKS - Connect your Outlook or Microsoft 365 account - Frida reads your customer emails and builds your dealboard automatically - You approve replies and follow-ups — Frida never sends anything on its own YOUR SALES, IN ONE PLACE - Deals are created and updated from your real email conversations - Stages follow the conversation: Frida moves clear steps forward and suggests the rest for your approval — won and lost are always your call - Contacts are created automatically with full history REPLIES IN YOUR VOICE - Reply drafts in your tone, with the whole thread as context - On Personal and Pro, Frida can also use your own sources — FAQs, documents and your website — once you turn them on - You read, edit and approve — every time FOLLOW-UPS THAT DON'T SLIP - Frida spots quotes without a reply and prepares a friendly follow-up - Frida knows your meetings from your Outlook calendar, so replies and deals take them into account - A short briefing before customer meetings with the latest topics and the deal's status YOUR DATA - GDPR-compliant processing — hosted in the EU, with disclosed sub-processors - View and delete your data at any time - Built in Denmark GET STARTED - 14-day free trial — no credit card, no commitment - Requires an Outlook or Microsoft 365 account Frida is for small B2B businesses of 1–10 people: consultants, advisers, small IT consultancies and technical advisers who keep track of quotes today with flags, folders, a spreadsheet or memory. If you are a sales team with quotas and forecasts, or your orders run in a job management system, other tools fit better. Terms of Use: https://app.fridaapp.io/terms Privacy Policy: https://app.fridaapp.io/privacy