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About SAM.Coach

Meet SAM.Coach (Your AI-Powered Sales Coach): SAM is built to enhance the selling skills of B2B salespeople and the coaching abilities of sales leaders in real time. We understand the frustration of leaving meetings without clear next steps or wasting time on deals that won’t close. Sales leaders are often too busy to provide timely, effective coaching. That’s why we built SAM.Coach—to enhance your effectiveness at every stage of client meetings, the most critical activity for deal qualification. Before the Meeting: SAM’s preparation tools save you time and help you show up ready to win. Build credibility, address key objectives, and qualify deals efficiently within your meeting window. During the Meeting: SAM seamlessly records online and in-person meetings, even if you’re not the organizer. With pre-built agendas, qualification questions, customer questions, and objection-handling tools, you’ll navigate any conversation with confidence. After the Meeting: SAM provides enterprise-grade summaries with actionable insights and intelligent follow-up letters, helping you prioritize high-value opportunities and close deals faster. For Sales Leaders: The "Ask SAM Anything" feature gives leaders real-time insights into meetings, enabling timely coaching and saving deals before they’re lost. With SAM.Coach, you’ll close more deals by focusing on opportunities with the highest probability of success, all while being guided every step of the way.

What’s new

Version 1.23 · Updated July 23, 2026

• Faster sign-up: create your account right in the app and get signed in automatically — no extra login step • Fixed an issue that could show a browser error page during sign-in • Improved recording and upload reliability • Minor bug fixes and stability improvements

App privacy

The developer, Sam.Coach Pty Ltd, reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Contact Info: Email Address, Name
  • User Content: Audio Data
  • Identifiers: User ID

Used for: App Functionality

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Looking for apps like SAM.Coach? Here are 6 similar apps on the App Store. The highest rated is Tactical Talk (5.0/5), and all 6 are free to download.

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