Farminsta

Farminsta – Smart Agri Operating System for Field Teams The all-in-one field force automation and agri-marketing platform built exclusively for agri-input companies. Manage your field teams, run campaigns, engage farmers, and track every rupee of season spend — from a single app. FIELD OFFICER MANAGEMENT GPS attendance, daily visit logging, photo/video proof uploads, offline mode with auto-sync, and HQ-assigned tasks. Every activity timestamped and location-tagged. Daily reports auto-generated. FIELD CAMPAIGN MANAGEMENT Plan and execute on-ground campaigns with village-level visibility. Track demo plot lifecycle across 5 stages — sowing to harvest. Monitor market coverage, drop-off analytics, and product adoption per territory. DIGITAL CAMPAIGNS Run multi-channel campaigns via WhatsApp, SMS, performance ads, and AI-driven voice outreach. Dedicated women voice agents engage farmers and retailers. Qualified leads routed directly to field officers. REELS & VIDEO ENGAGEMENT Upload vernacular agri reels and advisory videos. Partner with hyperlocal agri-influencers. Track video engagement and convert interested farmers into warm leads for your field team. CROP TRAINING & ADVISORY Deliver crop-specific training to field officers and farmers through video modules, advisory reels, and digital consultations. Offline-accessible content library for zero-network areas. LEAD MANAGEMENT & CRM Build and own your complete farmer relationship — from first contact to repeat purchase. Capture leads from field visits, digital campaigns, influencer engagement, and voice outreach. Assign leads to the right field officer, track every interaction, and maintain a full farmer profile with crop history, demo records, and purchase intent — all in one CRM timeline. RETAILER & DISTRIBUTOR MANAGEMENT Onboard and map your full channel — distributor to retailer to village. Log retailer visits with GPS, track product placement, communicate schemes, and surface collection signals through voice agents and FOs. INVENTORY & SALES TRACKING Track stock movement from distributor to retail to farmer in real time. Monitor sell-in vs. sell-out, SKU-wise inventory movement, low-stock alerts, and primary/secondary sales actuals against targets. HRMS & TEAM MANAGEMENT Onboard employees, manage roles, assign territories, and maintain centralized records. Full team hierarchy with role-based access for Field Officers, Managers, and Admins. PAYROLL & REIMBURSEMENTS Attendance-linked payroll with incentive integration and salary slip generation. Field officers log travel and expenses from the app — managers approve digitally with full expense reports per officer and region. LEAVE MANAGEMENT Mobile leave application and approval. Track balances, plan territory coverage, and sync with attendance and payroll automatically. PERFORMANCE REVIEWS & TARGETS Set targets by officer, territory, product, and season. Track real-time achievement vs. target. Activity-based scorecards, KPI dashboards, team rankings, and manager review notes — all in one place. DASHBOARDS & ANALYTICS Live dashboards for field activity, campaign ROI, farmer engagement, liquidation, retailer stock, and channel health. District-level heatmaps and seasonal trend reports for sales managers to act on — in real time. FARMER LOYALTY & REWARDS Built-in points engine to reward farmers for demo attendance, purchases, and content engagement. Fully configurable redemption system to drive repeat loyalty season after season. 30M Field Activities · 600K Villages · 20M Farmers Managed Built for seed, fertilizer, pesticide & agri-input companies. Login is for authorized company teams only. For demo & onboarding → visit farminsta.com Farminsta — Run your season like an operating system.