Business Textbook

About Business Textbook

According to economist Milton Friedman, the main purpose of a business is to maximize profits for its owners, and in the case of a publicly-traded company, the stockholders are its owners. Others contend that a business's principal purpose is to serve the interests of a larger group of stakeholders, including employees, customers, and even society as a whole.

Philosophers often assert that businesses should abide by some legal and social regulations. Anu Aga, ex-chairperson of Thermax Limited, once said, "We survive by breathing but we can't say we live to breathe. Likewise, making money is very important for a business to survive, but money alone cannot be the reason for business to exist."

Table Of Content :

1 Introduction to Business
2 Economics and Business
3 Business Ethics and Social Responsibility
4 International Business
5 Business Writing
6 Types of Business Ownership
7 Small Business and Entrepreneurship
8 Management
9 Organizational Structure
10 Operations Management
11 Motivation Theories and Applications
12 Human Resource Management
13 Organized Labor Relations
14 Marketing and the Customer Relationship
15 Product and Pricing Strategies
16 Product Distribution
17 Marketing Communications
18 Financial Statements
19 Financial Management
20 Managing Information Technology
21 The Functions of Money and Banking



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