Category Design Academy

About Category Design Academy

Welcome to the Category Pirates’ Category Design Academy, the first digital business education exclusively for Category Designers.

Here, you'll gain the skills you need to design and dominate a category—without spending decades climbing a corporate ladder or taking on debt for an MBA.

This digital training ground is for entrepreneurs, executives and creators who want to master a different business strategy and move from competing over old things to creating the future. But it’s not a traditional education—it’s a transformative learning experience. You’ll have access to a legendary curriculum that embraces the rebellious, tactical spirit of category design. It covers the essential steps you’ll need to establish your unique POV, attract clients, pitch and sell your services, and build a legendary category and business.

Here’s what to expect:

Extensive 12-Month Curriculum: This one year course covers category design strategy, how to 10x your pricing, how to perfect your pitch, what pitfalls to avoid when running a business, and much more.

Superconsumers Deep Dive: Who are your most valuable clients? How can you identify them? And how can you create offers, specifically for them, to exponentially increase revenue immediately? We’ll explain it to you.

Actionable Exercises & Feedback: Theory alone won't unlock the treasure troves of category design. You’ll engage in hands-on exercises that hone your skills and help you develop a deep understanding of the art. You'll receive timely and constructive feedback to help you master core concepts.

Mentoring: Get personalized guidance and invaluable feedback from one-on-one mentoring sessions tailored to your unique aspirations. These will help you navigate the challenges and seize the opportunities that lie ahead.

Proven Frameworks & Strategies: Use the same radical differentiation frameworks and strategies that have made legends of category design. You’ll learn how to apply battle-tested methodologies that have reshaped industries and unleashed unprecedented growth.

Pirate Crew Connections: Have you struggled to find other radically different thinkers? Here, you’ll be surrounded by like-minded innovators and leaders. You may very well meet your next co-founder, business partner, or client.

In the Category Design Academy, you'll learn everything you need to implement category design into your business and life.

But you won’t do it alone.

You’ll take the journey with a crew who are responsible for holding each other accountable, sharing leads, and coaching each other up. You'll collaborate with other members, spar with seasoned category designers, and sharpen your skills through interactive challenges. And you'll achieve your full personal, professional, and financial autonomy as you perfect your craft.

Before you enter, you should know—we don't settle for ordinary.

We only train those who refuse to conform to the status quo.

Our mission is to unleash your inner pirate, empowering you to take control for your clients and steer business decisions with unwavering confidence. So, our curriculum isn't for the faint-hearted. We dive deep into the principles of radical differentiation, driving exponential value, and creating different futures. Prepare to challenge conventional wisdom and unleash your unique category POV upon the world.
Together, we'll defy conventions and conquer the treacherous seas of traditional business practices.

Are you ready to leave your mark on the business landscape? To change industries, redefine markets, and become a category design legend?

It's time to begin training.

Arrrrr!