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About IPSY: Makeup, Beauty, and Tips

We’re reinventing the way you discover beauty, making it 100% about YOU. As the leading source of beauty discovery and inspiration, IPSY combines personalized products, content, and shopping (with over 20,000 products!) to create the ultimate beauty experience.

From well-known and well-loved brands like TARTE, BENEFIT COSMETICS, NYX MAKEUP, IT COSMETICS and SMASHBOX to new emerging brands from around the world, IPSY brings you the very best in makeup, skincare, body, fragrance, hair, nails, and beauty tools.
Our mobile app is the best and most convenient way to experience IPSY:
• View your personalized products before they arrive in the mail.
• Choose one of your products and add more to your IPSY Glam Bag, Glam Bag Plus, or Glam Bag Ultimate every month.
• Discover more about your picks and share reviews so your subscription only gets better and better.
• Shop over 20,000+ favorites from top brands at up to 70% off. No coupons, codes, or magic words needed.
• Learn more from thousands of makeup tutorials, face charts, and step-by-step guides—all to help you create endless looks.

Once you’re an ipster, you’re part of something big—a community that’s leaving the rules behind and making beauty a personal journey. And we’ll be with you all the way.

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Frequently Asked Questions(FAQ)

What is IPSY?

IPSY is a platform that reinvents the way people discover beauty by providing a personalized experience that is all about the individual. It combines personalized products, content, and shopping to create the ultimate beauty experience.

What kind of products does IPSY offer?

IPSY brings the very best in makeup, skincare, body, fragrance, hair, nails, and beauty tools. It offers both well-known and loved brands like TARTE, BENEFIT COSMETICS, NYX MAKEUP, IT COSMETICS, and SMASHBOX, as well as new emerging brands from around the world.

What is the IPSY mobile app?

The IPSY mobile app is the best and most convenient way to experience IPSY. It allows users to view their personalized products before they arrive in the mail, choose products to add to their monthly subscription, discover more about their picks and share reviews to improve their subscription, shop over 20,000+ favorites from top brands at up to 70% off, and learn more from thousands of makeup tutorials, face charts, and step-by-step guides.

How does IPSY personalize the beauty experience?

IPSY personalizes the beauty experience by offering personalized products based on users' preferences and beauty profile. It also provides content and shopping suggestions that are tailored to each individual's needs and interests.

What is the IPSY community?

The IPSY community is a group of individuals who are leaving the rules behind and making beauty a personal journey. Once someone becomes an "ipster", they are part of this community and IPSY will be with them all the way.