Atlas CRM

Atlas CRM is the private client-relationship app for agents at Grand Rapids Real Estate Co.

Built for how West Michigan agents actually work, Atlas CRM keeps your whole book of business in your pocket:

• Today — a daily focus list of the people who are due for a touch, with one-tap call, text, and email actions.
• Contacts — your full book, searchable in an instant, with smart segments, pipelines, and follow-up scheduling.
• Messages — every text and email conversation in one unified inbox, connected to the contact record.
• Listing alerts and neighborhood data from the Atlas platform, so you always know what your clients are seeing.
• Push notifications for new leads, replies, and due follow-ups, so nothing slips.

Atlas CRM is connected to the same Atlas data platform that powers grandrapids.realestate — neighborhood pages, listings, schools, and market data for all of West Michigan.

Note: this app is for agents and staff of Grand Rapids Real Estate Co. A company account is required to sign in. Homebuyers and sellers should visit grandrapids.realestate instead.