Mirchi Fm Fiji

About Mirchi Fm Fiji

The station broadcasts on the 97.8 frequency to the cities of Suva, Navua, Nausori, Labasa, Savusavu, Nadi, Denarau, Mamanuca and Lautoka. The station also broadcasts on the 97.6 MHz frequency to the towns of Coral Coast and Ba. The station broadcasts on 98.0 megahertz to the town of Tavua, and on 98.2 megahertz to Rakiraki and Nabouwalu.Mirchi FM is Fiji's first Hindi FM radio.

It is operated by Fiji Broadcasting Corporation, the company which also owns FBC TV, Radio Fiji One, Radio Fiji Two, Bula FM, 2day FM-Fiji, and Gold FM-Fiji in Fiji.

Mirchi FM was launched as Radio Rajdhani on 1 July 1989, and was rebranded as Bula 98 FM in 1998. To compete with other radio stations and attract more audience, the station once again changed its name to Radio Mirchi in 2004. To give better business outlook, the station was rebranded as Mirchi FM on 1 August 2009.The main competitors of Mirchi FM are Communications Fiji Limited owned Radio Navtarang and Radio Sargam.

Mirchi FM is airing entertainment shows like Mast Morning, Saheli, Raftaar, Bhabi Ji Ghar Par Hai, Sham-e-Guzarish, Saturday Night Fever, Mohabbato Ka Safar and Saturday Sports. Mirchi FM is essentially a music station featuring a range of popular Hindi songs from the 1990s to present era, including Bollywood music. Its target audience are younger listeners from the age of 18 to 40 years old.