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About BlueAsset

BlueAsset is a global asset management company with a unique perspective on money, believing that investing should make sense. At BlueAsset, we value the relationships we build with our clients, understanding the significant responsibility we have in helping create a better future for you and your loved ones.

Our mission is to change the way people perceive and think about money. We aim to help you understand what true wealth means and demonstrate how even small adjustments to your daily budget can transform your financial future.

We believe that wealth is not just about accumulating money, but about achieving financial freedom and peace of mind. Our approach is centred on personalized strategies tailored to your specific needs and goals. Whether you are planning for retirement, saving for a child's education, or looking to grow your investments, we are here to guide you every step of the way.

At BlueAsset, we are committed to transparency, integrity, and excellence. We provide you with the knowledge and tools necessary to make informed financial decisions. Our team of experienced professionals is dedicated to delivering exceptional service and results.

You can invest in our Flexi or Accumulation plan which both offer great exposure to digital asset allocations.

BA Flexi where you can decide what works for you.

BA Accumulation that allows you to grow your assets overtime.

Both our plans have a selection of the following funds to suit your risk appetite:
- Bitcoin
- Ethereum
- USD Stable Coin
- BlueAsset Stable Coin

Join us on a journey to financial well-being. How can we assist you in achieving your financial goals?

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© Blue Asset FS Africa (Pty) Ltd (“Blue Asset”) would like to highlight several important considerations before you invest in crypto asset technology. It is essential to understand that investing in crypto assets carries inherent risks, including the possibility of financial loss. There is no assurance that investments in crypto assets will yield positive returns. Historical performance should not be taken as an indicator of future outcomes. The value of crypto assets can be volatile and is subject to market conditions, without any guarantees of price stability or appreciation. In case of any issues related to your crypto asset investments, please note that clients have limited recourse to the South African Financial Ombudsman Service or the Financial Service Conduct Authority. Additionally, crypto asset investments are not overseen by any centralized regulatory authority. The regulatory landscape for crypto assets in South Africa remains unclear and is subject to change. Moreover, client accounts associated with crypto asset investments are not protected by any financial services compensation scheme. By making these acknowledgements, you can make informed decisions about your investment in crypto assets. Blue Asset is committed to providing transparency and ensuring you are aware of the potential risks involved.

What’s new

Version 1.6.1 · Updated September 8, 2026

Minor enhancements

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