Wace: Link in Bio & Shortener

Build your link in bio in minutes, shorten any link and see which ones your followers click the most.

When someone taps your link inside Instagram or TikTok, it usually opens in that app's built-in browser — without the store login, without the cart, without the store app. That's where a lot of purchases get abandoned.

Wace creates links that, on supported stores, open right in the store's app, where your customer is already signed in and ready to buy.

LINK IN BIO
Build a page with your products, social profiles and contacts at your own address (wace.com.br/@yourname). Paste it in your Instagram, TikTok or WhatsApp bio and update it anytime without touching your profile.

URL SHORTENER
Paste a long link and get a short one that's easy to share in stories, captions and messages. Every link also gets a QR code.

OPENS RIGHT IN THE STORE APP
On Android, links from supported stores open in the store's app instead of the social network's in-app browser.
Currently supported: AliExpress, Amazon (amazon.com and amazon.com.br), and the Brazilian stores Shopee, Mercado Livre and Magalu. Links to any other website work normally in the shortener and on your bio page.

CLICKS FOR EVERY LINK
See how many people tapped each link, whether they came from a phone or a computer, and how many arrived through the QR code.

MORE FEATURES
• WhatsApp button: send customers straight to your chat
• UTM parameters: know which campaign every click came from

META PIXEL (OPTIONAL)
If you advertise on Instagram or Facebook, you can turn on your Meta Pixel on your links to measure results and build retargeting audiences. It is off by default and only works if you set it up. When it's on, browsing data from people who click is shared with Meta — so let your audience know.

WHO IT'S FOR
Sellers, affiliates, content creators and service providers who sell or serve customers through social media.

PLANS
Sign in with your Google account to get started. No credit card needed. The free plan includes 10 active links and 5 blocks on your bio page. Premium unlocks more links and themes and removes the Wace badge from your page.

The app is available in English and Portuguese.