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  • Good On You – Ethical Fashion App screenshot 1
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About Good On You – Ethical Fashion App

Do you want to look good and feel good? Good On You is a world-leading source of trusted brand ratings, articles and guides on ethical and sustainable fashion.

The Good On You app gives you the power to check brand ratings while you shop, discover ethical and sustainable fashion labels from around the world, and get exclusive offers from the best brands.

Our database includes more than 2,000 fashion brands assessed against our robust rating system for their impact on three things - people, the planet and animals. We give a brand a rating out of five for each category as well as an overall score. Brands are rated ‘We Avoid’,’Not Good Enough’,’It’s A Start’,’Good’ and ‘Great.’

If a brand you like isn’t in the app let us know and we’ll rate it. If your favourite brand doesn’t make the grade, use the Good On You app to find a better option that meets your needs - or send them a message urging them to do better.

Just window shopping? Good On You has dozens of style edits, interview, tips and guides to keep you informed and up to date with the latest in ethical fashion.

Join 200,000 people worldwide who have already downloaded the Good On You app.

**At a glance**

Find out how more than 2,000 brands impact on people, planet and animals.
Discover new ethical and sustainable fashion brands that will make you look good and feel good.
Save on ethical fashion with exclusive offers from high-rated brands.
Read news, tips and style edits from the world of ethical fashion and lifestyle.
Make your voice heard by sending feedback to brands.


**What they’re saying**

“Ethical shopping just got a whole lot easier “– Refinery 29

“Good On You is a must-download for anyone trying to buy better” - Dazed

“The free Good On You app is a useful guide to everything from vegan materials, to how a brand is performing in terms of labour conditions or animal welfare.” - The Guardian

Named one of Vogue Australia’s 2018 Gamechangers.

What’s new

Version 5.42.1 · Updated September 18, 2026

Target new Android version

User reviews

Mafalda Izidro
Mafalda Izidro
Brilliant app! I cannot thank you enough for creating this app. I don't buy a lot of clothes or shoes but when I do I try to search for ethical brands and it is a struggle. Some of the information that I find online does not seem reliable and is contradictory. The information that this app provides is very helpful a...
Antonis Maronikolakis
Antonis Maronikolakis
Pretty useful app!
A Google user
A Google user
Really helpful and has greatly motivated me to shop more ethically and see past the low price tag
Abbey Parker
Abbey Parker
Easy way to quickly check how sustainable a brand is - very informative and we'll researched
oli f
oli f
Nice idea with this app it is possible to find much easier sustainable clothes.
MC Ella
MC Ella
Soo informative! I love this app so much! Ive recently decided to make a better effort to support retailers that are ethical so im always using this app. Highly recommend. The only thing is i hope they have offers that suit your country. I.e. australian retailers

Frequently asked questions

What is Good On You?
Good On You is a world-leading app that provides trusted brand ratings, articles, and guides on ethical and sustainable fashion.
How does the Good On You app work?
The Good On You app allows you to check brand ratings while you shop, discover ethical and sustainable fashion labels, and get exclusive offers from top brands.
How many fashion brands are included in the Good On You database?
The Good On You database includes over 2,000 fashion brands.
What criteria are fashion brands assessed against in the rating system?
Fashion brands are assessed against their impact on people, the planet, and animals in the rating system.
How are brands rated in the Good On You app?
Brands are given a rating out of five for each category (people, planet, and animals) as well as an overall score. Ratings range from 'We Avoid' to 'Great.'
Can I request a brand to be rated if it's not in the app?
Yes, you can let us know about a brand that is not in the app, and we will rate it.
What should I do if my favorite brand doesn't have a good rating?
If your favorite brand doesn't meet the desired rating, you can use the Good On You app to find a better alternative or send them a message urging them to improve.
Besides brand ratings, what other features does the Good On You app offer?
The Good On You app offers style edits, interviews, tips, and guides to keep you informed about the latest in ethical fashion.
How many people have downloaded the Good On You app?
Over 200,000 people worldwide have already downloaded the Good On You app.
What do experts and media say about the Good On You app?
The Good On You app has been praised by Refinery 29, Dazed, The Guardian, and it was named one of Vogue Australia's 2018 Gamechangers.

Alternatives to Good On You – Ethical Fashion App

Looking for apps like Good On You – Ethical Fashion App? Here are 6 similar Android apps on Google Play. The highest rated is Otrium - your fashion outlet (4.7/5), and all 6 are free to download.

Good On You – Ethical Fashion App vs. alternatives
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