COBRA Initiative

The COBRA Initiative provides direct assistance in the form of subject matter expertise to support distressed businesses via business turnaround and recovery engagements, or via business rescue services.
Established as a social enterprise and shared value ecosystem, COBRA prides itself on its partnerships with leading companies and industry leaders who possess knowledge and experience in diverse spheres of business governance, strategy and operation. The founding and coalition members are committed to pooling their collective knowledge, experience, and resources to enable distressed businesses to stand a better chance of surviving the economic crisis.
COBRA’s collective know-how and extensive partner network within its ecosystem is second to none. Its consortium of enterprises is united to use business as a force for good by assisting other companies to thrive in a challenging economy, to safeguard livelihoods, and ultimately to improve the social wellbeing of all South Africans.
Through this application, our partner organisations can access relevant, factual, and useful information to assist other individuals in alleviating business distress.