Atelier: Private Stylist

A private stylist for the wardrobe you own.

Atelier is a personal styling app. You catalogue the clothes you already have and log what you wear, and the Concierge, your private stylist, composes head-to-toe looks from your own pieces. It styles only from what you own.

TODAY
Each morning the Daily Brief composes a look from your wardrobe with the day's forecast in mind: the high, and whether rain is likely, so suede stays at home on a wet morning. Today's Pick brings forward a piece you haven't worn for a while that suits the weather. Wear the look, save it, or ask for another.

THE WARDROBE
Add a piece by photographing it, pasting a link to it in a shop, scanning its care label or importing a receipt. Closet Sweep lets you photograph several pieces in a row while the details are filled in for you, and Find this online looks for a piece from your photo and its brand, then fills in its details from the shop's own listing. Backgrounds can be removed on your device, so the wardrobe reads as one collection. Browse it by category, or narrow it down with filters, and open any piece to its own page: how often you have worn it and, once priced, what it has cost you a wear.

THE STYLING STUDIO
Build a look slot by slot, or ask the Concierge to compose one for the occasion: a client lunch, a wedding, a Sunday at home. Compare two suggestions side by side, refine one with a tap, more casual or a different pair of shoes, and keep the one you prefer.

THE LOOKBOOK
Your saved looks, laid flat, beside a diary of what you actually wore, with a photograph of the day if you add one. Share a look, a piece or a whole lookbook as a link that opens without an account, and delete the link whenever you like.

THE CONCIERGE
Ask what to wear tonight, what goes with the navy trousers, or which pieces you wear least, and the Concierge answers in a short letter. It has read every piece you have catalogued, your wear history and your saved looks, and it checks the forecast, and your Google Calendar if you connect it, before it writes.

PLAN AND PACK
Plan looks on the calendar and log a wear in one tap. For a trip, give the destination and the dates: Atelier reads the forecast there, composes looks for each day from your wardrobe, and gathers them into one packing list without repeats.

INSIGHTS
See your best and worst cost per wear, what you reach for most and what waits unworn. Ask for an audit of your wardrobe's strengths and gaps, ranked against the goals you set. Before you buy, add the piece to your wishlist and ask "Is it worth it?" or "Will it fit?", answered against what you already own.

INSPIRATION
Save an image you admire, and the Concierge picks out the pieces you own that recreate it and names what is missing.

PRIVATE BY DESIGN
Your wardrobe, photos and looks stay in your account, and there are no advertisements. The styling features work through Atelier's own server in London and Google's Gemini models: nothing is sent until you agree, you can withdraw at any time, and under the paid service Atelier uses, what is sent is not used to train Google's models. If a reply seems wrong, report it without leaving the app. Export your wardrobe whenever you like, or delete your account and everything in it from Profile.

MEMBERSHIP
Atelier is a membership, monthly or yearly, beginning with a 14-day trial. Manage or cancel it at any time in your Google Play subscriptions.

Questions are welcome at [email protected].