Matters

The to-do app that remembers for you.

Most task apps expect you to remember to use them.

Matters doesn't.

Capture tasks by speaking naturally, and let AI organize everything automatically. Connect your email and calendar, and Matters finds the commitments you've already made—before they become forgotten promises.

Whether it's a quick thought, a deadline, or a follow-up from an email, Matters makes sure nothing slips through the cracks.

Speak naturally

Press and hold the button, then say:

"Remind me to call the dentist on Tuesday, and send Sarah the presentation by Friday."

That's it.

Matters instantly creates separate tasks, understands dates, recognizes people, and organizes everything for you. No typing. No forms. No manual sorting.

Your inbox is full of hidden tasks

Every day you make promises in emails that never make it onto your to-do list.

Connect Gmail and Google Calendar, and Matters automatically discovers the follow-ups, replies, deadlines, and commitments you've already agreed to—then turns them into tasks you can actually complete.

See only what matters today

Your day shouldn't be buried under hundreds of old tasks.

Matters shows you what's relevant right now, keeps upcoming work in view, and quietly gets out of the way when there's nothing urgent.

Built for every device

Available on iPhone, Mac, Android, and the web. Everything stays perfectly in sync, so your tasks are always wherever you are.

Why people use Matters
Capture tasks with your voice.
AI organizes tasks automatically.
Find commitments hidden in Gmail.
Sync with Google Calendar.
Smart reminders and due dates.
Focus on today's priorities.
Beautiful, distraction-free design.
Available everywhere, always in sync.

Your brain is for thinking—not remembering. Let Matters handle the rest.

I actually think this can be even stronger by leaning into a single idea, similar to how Apple, Linear, Arc, and Granola write their copy.

Instead of selling "a task app," sell the feeling:

You make promises all day. Matters makes sure you keep them.

Everything else becomes proof of that statement. It's a much more memorable positioning because it's about the user's life, not your features.