TRU

Tru Social was originally built by JLINC Labs. Twenty years before, the founder of JLINC, Jim Fournier, had convened the Planetwork conference, which had in turn inspired a group of 50 IT and media professionals who met for two years to create a roadmap of social possibility on the Internet. That culminated in the Augmented Social Network (ASN) whitepaper written before Linkedin and published before Facebook. Tru’s roots comes from this deep conversation about how to utilize internet technology for society.

JLINC Labs spent two years building Tru Social as a totally new kind of publishing platform for intentional networks. In early 2023, Jim recognized Surya Kramer as the one to take Tru forward. Surya’s perspective is based in her own organization, Culture for Care which was there from beginning shaping Tru.

Surya and Jim had originally re-founded Tru as a Delaware public benefit corporation, Tru Internet Inc in 2022. Over the past six months Surya has rebuilt it as a woman-led tech company working with What’s Cook’n to supply an international dev team. Tru remains part of a larger ecosystem built on JLINC technology which continues to provide server admin.

Tru Federated Engagement is our tag line. We are here to build a new kind of town square. Our mission is to build hubs and networks that work for different kinds of organizations; from non-profit to for profit, supporting activist and educational platforms. Each hub/network has the capacity to be interoperable and decide what kind of culture they want to promote. Tru will support a healthy well-fed collective collaborative ecosystem for society to get sh*t done. We are here to offer a better social engagement platform than the world has ever seen. Our aim is to play well with others as we scale, while supporting a value system of collaboration through hub networks curating there own environment, with a filtering system that is designed to give creators the ability to set the tone for their network.
Please join us for this new and exciting journey towards a world we are aligned with – both on and off the net. Tru Federated Engagement aims to support healthy cohesion for relational exchange that supports the good in people in functioning at the speed of action, across all areas of relational exchange.