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About 40IP

40 Inventive Principles in one app. Speed up your idea generation process using the 40 Inventive Principles from the TRIZ toolbox. The theory of inventive problem solving, developed by Genrich Altshuller, offers a plethora of tools for generating innovative ideas to solve inventive problems. The 40 Inventive Principles are probably the best-known tool for taking the broader view when working on a task. 40IP contains the 40 Inventive Principles, explained by more than 400 illustrated examples, bundled as a compact reference for every situation. Use it to resolve technical as well as physical contradictions and take advantage of a wide variety of suggestions to increase your idea output. Features: - 40 Inventive Principles - 400+ illustrated examples - Engineering Contradiction (Altshuller Matrix, Matrix 2003) - Physical Contradiction

What’s new

Version 25.1.1 · Updated December 16, 2025

Added new groupings for principles: - Physical Contradiction (Zlotin/Zusman) - Frequency of Application (Petrov/Livotov)

App privacy

The developer, TRIZ Consulting Group GmbH, reported these privacy practices to Apple.

Data Not Collected

The developer does not collect any data from this app.

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