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About Provenance: Who Owns Your Food

Know who’s behind the food you buy. Provenance isn’t a calorie counter, a diet app, or an ingredient alarm. It’s a food-ownership scanner: a way to see who owns the brand on the label, how that ownership has changed, and what larger companies or investors may sit behind it. That “local” brand you love may have been acquired years ago by a much larger company. Its recipe, sourcing, or brand story may have changed along the way. Provenance makes the bigger picture easy to find. Point your camera at a food label and snap a pic—no hunting for barcodes required. Get a clear view of the product in front of you and the company behind it. DISCOVER: • Who owns the brand today, from the name on the package to its parent company • Whether an independent or local brand is now part of a larger food company • The ownership trail behind a brand, including parent companies and major financial backers where publicly reported • How product details, ingredients, and ownership may have changed over time • A 0–100 Provenance Score covering ownership transparency, ingredient integrity, label-claim honesty, and corporate accountability Provenance brings together public records, corporate filings, ingredient databases, and food-data sources, then uses AI to turn them into a clear, sourced picture. No sponsored results. No brand partnerships. Just information to help you decide what belongs in your cart. Free to use. Scan a label, understand your food. Terms of Use: https://provenancefood.app/terms Privacy Policy: https://provenancefood.app/privacy

What’s new

Version 1.1 · Updated October 9, 2026

What’s New in 1.1 - Get notified when deep research is complete. - See clearer guidance while your score is still an estimate. - Start a new scan from Your Scans. - Enjoy a cleaner Profile screen and improved Dark Mode readability.

App privacy

The developer, Meta App Labs LLC, reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Contact Info: Email Address, Name
  • User Content: Photos or Videos
  • Search History: Search History
  • Identifiers: User ID, Device ID
  • Usage Data: Product Interaction

Used for: App Functionality

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