BINGXUE

Born in China in 2014, BINGXUE began with a simple belief: use the finest ingredients to make authentic tea. This belief has grown into a greater vision—to become a preferred global brand for tea drinks & ice cream, while providing the best platform for our partners to achieve their dreams. Today, that belief continues to cross borders, bringing authentic tea to the world. BINGXUE’s pursuit of great flavors spans 72 countries—from the pastures of New Zealand and tropical orchards across Southeast Asia to the tea-growing regions of Sri Lanka and coffee farms in Brazil. We bring together world-class ingredients and fresh preparation techniques, allowing the natural aroma of tea and fruits to interweave perfectly with the mellow texture of fresh milk and coffee. Our four core product lines—Fresh Fruit Tea, Real Milk Tea, Signature Ice Cream, and Fresh Coffee—each tell a story of origin and craftsmanship. We have built an integrated supply chain, with R&D, sourcing, manufacturing, logistics, and training working together as five interconnected capabilities. Supported by our own industrial parks and smart factories, we ensure consistent quality in every cup. BINGXUE is more than a drink—it is an immersive experience. Our stores are designed as five-sense theaters, where sight, sound, aroma, touch, and taste come together in harmony. Step inside and be greeted by the natural aroma of tea and the freshness of fruit, with music filling the air as a modern yet warm space invites you to slow down and unwind. Yet this sensory journey is not meant to be enjoyed alone—it comes alive through sharing. Friends gather, converse cheerfully, and every handcrafted tea drink brings people closer together. We invite you to join millions of tea lovers—discover that great taste knows no limits. Download the BINGXUE App today and meet the world in BINGXUE.(298 words)