Tsumori: Pretend Savings

In Japan, the money you didn't spend on a small temptation has a name: "pretend savings". Tsumori turns that moment into money kept — in a notebook that feels like Japanese stationery. Pretend you bought a latte: ¥500. Pretend you grabbed a snack: ¥200. When you skip it, tap the sticky note. That amount piles up toward your goal. ■ One tap, answered with a hanamaru Recording takes a single tap. A hand-drawn hanamaru — the flower stamp Japanese teachers press on work well done — lands with a satisfying pop, and a sticky note goes up on your cork board. Your effort is something you can see. ■ Ads stay in a thin strip at the top No full-screen ads. No video ads. Nothing pops up while you're recording. ■ Your records survive a new phone Records are automatically backed up to your own iCloud, and restored when you change phones. Saved somewhere else before? Add it to your goal and pick up where you left off. You can export your records as a file anytime. Your data is never held hostage. ■ Tap right from your Home Screen Widgets come in three styles: sticky notes, board, and notebook. Tap a sticky note on your Home Screen and Tsumori opens with it already recorded. If you hide amounts, the widget hides them too. ■ A month of effort, kept on the board Sticky notes pile up on the monthly board. When the month ends, the board is saved as a photo in the Recap tab. The proof of your effort never disappears. ■ How far to the fun part? "Concert tickets", "Trip to Kyoto" — attach a date you're looking forward to. Tsumori predicts when you'll get there at your current pace, so every skip feels like getting closer. Need to use part of it early? Take some out, and the goal stays open. ■ We don't count streaks There are no streaks in this app. Take a day off — nothing breaks, nothing scolds you. A day without a record isn't a failure. It's just a quiet day. Come back when you feel like it. ■ A notebook that's yours alone Saving is sometimes a private thing. Cover your total with a strip of masking tape. Lock the app with Face ID. When you switch apps, only the notebook cover is visible — never your numbers. ■ Dress it up like Japanese stationery Paper, ruled lines, tape, sticky notes, ink colors, hanko stamps, notebook covers. Make it a notebook that fits your hand. ■ One-time purchase Removing ads and unlocking all stationery is a single one-time purchase. No subscriptions. Everything about recording stays free. For you if: - Budgeting apps never stuck - You're saving toward something fun — concerts, trips, treats - You'd rather keep your savings to yourself - You love Japanese stationery, journaling, and all things kawaii Every skip you keep deserves a hanamaru. Turn "pretend you bought it" into something to look forward to.