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About aura - Daily Affirmations

Some days you need a push. Some days you need permission to slow down. aura knows the difference. aura delivers daily affirmations written for real life, not empty positivity. Every affirmation is crafted to pass one test: would it still ring true on your hardest day? No "good vibes only." Just words that acknowledge where you are and help you take the next small step. WHY AURA IS DIFFERENT - 50,000+ original affirmations, the largest crafted collection on the App Store - Written for real moments: hard days, big mornings, quiet evenings - Tone that adapts: gentle, grounded, energizing, poetic or direct - Zero recycled quotes. Zero toxic positivity. MAKE IT YOURS - Choose your focus: confidence, calm, self-love, resilience, focus, gratitude, relationships, sleep and 15+ more - Personalized affirmations that speak to you by name and reflect your goals - Write and save your own affirmations - Pick your moment: morning intentions, midday resets, evening wind-downs BUILD A PRACTICE THAT STICKS - Smart reminders delivered at the times you choose - Home Screen and Lock Screen widgets: your words, always in view - Streaks and gentle progress tracking (no guilt mechanics) - Favorites and collections to keep the lines that hit home - Share beautiful affirmation cards to any platform DESIGNED TO FEEL CALM aura's interface stays out of the way: soft themes, beautiful typography, no clutter, no noise. Open the app, breathe, read, close it. That's the whole ritual: two minutes that change the shape of a day. A NOTE ON HOW WE WRITE Affirmations work when they're believable. Ours are written to strengthen self-talk without denying difficulty, because resilience isn't pretending everything is fine. It's remembering what you can do, even when things aren't. Start today. One true sentence at a time. Privacy Policies : https://mwm.ai/legal/aura/privacy-policy Terms of use : https://mwm.ai/legal/aura/terms-of-use

What’s new

Version 1.3 · Updated August 31, 2026

Improve app performance

App privacy

The developer, App Rover, reported these privacy practices to Apple.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers: Device ID
  • Usage Data: Product Interaction, Advertising Data

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Identifiers: Device ID
  • Usage Data: Product Interaction, Advertising Data

Used for: Third-Party Advertising, Developer’s Advertising or Marketing

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