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About BBD Academy

Business by Design Academy is an online learning app from the Kurt Geiger Kindness Foundation, derived from the successful, award-winning Business by Design in-person programme, created to help individuals break into the creative industries, fashion, and retail careers. Unlock your potential with a flexible, self-paced programme that combines employability skills with real-world insight into the fashion and creative business. Designed with industry and education experts, this course gives you insider access to how the industry really works. Learn key creative and business skills, including: • Footwear and Accessory Design • Buying & Merchandising • Marketing (Social Media, PR & Digital Marketing) • Digital & E-commerce • Retail & Visual Merchandising Whether you're considering a career in the creative industry, studying, working, or managing other commitments, Business by Design Academy fits around your life, helping you build confidence, career-ready skills, and industry knowledge. With the app, you can: • Learn at your own pace, anytime, anywhere • Access expert-led fashion and creative industry modules • Build practical, job-ready skills • Explore real career pathways • Join a community of like-minded learners • Access exclusive career tools and resources More than just an online course, Business by Design Academy is your pathway into the creative world, opening doors for every generation. Start your journey into fashion, retail, and the creative industries today.

What’s new

Version 8.49.0 · Updated October 21, 2026

- Learners can now use interactive activities created with Activity prompting (offline use and challenges aren't supported) - Invitation links already used in the app now direct learners to the appropriate login flow - We have also deployed several fixes and improvements as per your feedback

App privacy

The developer, Kurt Geiger, reported these privacy practices to Apple.

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Identifiers: User ID, Device ID
  • Usage Data: Product Interaction
  • Contact Info: Email Address, Name
  • Diagnostics: Crash Data, Performance Data

Used for: Analytics, App Functionality

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