Pica - Your Digital Wishlist
Ruaridh Bell Shopping iPhoneiPadiPod touch
Pica - Your Digital Wishlist is a free Shopping app for iPhone and iPad by Ruaridh Bell. Requires iOS 26.0. Updated September 28, 2026.
- Price
- Free
- on the App Store
- Size
- 36 MB
- Age 4+
- Updated
- Sep 28
- 2026 · v1.12
Screenshots
About Pica - Your Digital Wishlist
Every gift, safely gathered. Pica is the wishlist app that keeps gifting simple — and keeps the surprise. Build lists for any occasion, share them with the people you love, let friends quietly reserve gifts so nothing ever gets doubled up, and run your whole Secret Santa in one place. NEW: SECRET SANTA Start a group, set a budget and exchange date, and invite friends or share a link. Everyone picks the wishlists they want to share — or asks to be surprised. When you're ready, Pica draws names privately: each person sees only who they're buying for, along with that person's wishlist. Reserve gifts from it in secret while the organiser nudges anyone who isn't ready yet — and nobody learns who had who. Free for groups of up to 6. ADD GIFTS IN SECONDS Paste a product link and Pica pulls in the title and photo automatically — or add items by hand with a price, photo, and note ("size medium, the blue one"). You can even add items straight from Safari or your favourite shopping apps with the Pica share extension. MAKE IT YOURS Create lists for birthdays, weddings, holidays, new homes, new babies, or just because. Add an event date and watch the countdown appear on your list. Rank items with priority stars so friends know what matters most. SHARE YOUR WAY Keep lists private, share them with friends, or send anyone a link — no account needed to view. Find friends by username, browse their lists, and see new gifts the moment they're added. NO SPOILED SURPRISES When a friend taps "I'll get this," the item is marked as taken for everyone else — but hidden from you. Nobody else sees who reserved it either; only the person buying knows. You'll know your list is working without ever knowing what's coming. Guests can even chat about gift ideas in comments the list owner never sees. TRACK THE GIFTS YOU'RE GIVING Everything you've reserved on friends' lists lives in one place. Mark gifts as purchased, or release them if plans change — the list owner is none the wiser. PICA PREMIUM Upgrade to unlock: • Unlimited wishlists — a list for every occasion, no caps • Bigger Secret Santa groups — organise for more than 6 people • See which gifts on your lists are reserved (who reserved them stays a surprise) • Top Picks — pin your most-wanted items with a star badge • Custom photo covers for any list Free members can create up to 3 wishlists with unlimited items, sharing, and reservations included, and run Secret Santa groups of up to 6. Premium is available as a monthly or yearly subscription, or a one-time lifetime purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the period. Manage or cancel anytime in your App Store account settings. Terms: https://getpica.app/terms Privacy: https://getpica.app/privacy Give more, guess less — download Pica and make your next occasion effortless.
What’s new
Version 1.12 · Updated September 28, 2026
Secret Santa is here Run your whole Secret Santa in Pica, from the Shared tab: • Create a group, set a budget and exchange date, and invite friends or share a link • Everyone picks the wishlists they want to share and adds a note, or asks to be surprised • Names are drawn privately, so each person only sees who they're buying for • Browse your person's wishlist and reserve gifts without them ever knowing • Get reminders and updates as your group gets ready Free for groups of up to 6. Premium unlocks bigger groups. Reservations are now private When you reserve a gift, friends can see it's taken but not who took it. Only you know. A fresh welcome New users get a quick tour of what Pica can do before signing in. Also in this update • Deleting your account now asks you to confirm first, and removes your uploaded photos too • Fixed a crash when viewing some reserved gifts • Changes you make no longer get overwritten by a slow refresh • Lots of smaller reliability fixes and polish
App privacy
The developer, Ruaridh Bell, reported these privacy practices to Apple.
Data Linked to You
The following data, which may be collected and linked to your identity, may be used for the following purposes:
- Purchases: Purchase History
- Identifiers: User ID
- Usage Data: Product Interaction
- Contact Info: Email Address, Name
- User Content: Photos or Videos, Customer Support, Other User Content
Used for: Analytics, App Functionality