Fortiv: Fitness Coach Over 40

The workouts were never the hard part. Staying with them was. Fortiv is built for adults 35–55 who have started over more than once. It watches strength, Zone 2 cardio and consistency together — and when your plan stops fitting your week, it tells you the one thing to change. IT DOESN'T JUST TRACK YOUR WEEK. IT TELLS YOU WHAT TO FIX. Every session, cardio minute and weigh-in rolls into one adherence score — a rolling read on whether your consistency is trending up or down, not just whether you hit today's session. When something starts slipping, Fortiv names the single next move that fixes it fastest. It never applies it for you. WHAT'S INSIDE • Adherence — one rolling score that shows the direction you're heading, and recovers when you do • Strength — progressive overload programs across full-body, upper, lower, and push/pull splits • Zone 2 Cardio — weekly targets that fit your schedule, not an algorithm's ideal • Body Composition — optional weight tracking to see the slow, real progress BUILT DIFFERENT • You decide — Fortiv tells you when you're drifting and what would fix it fastest. It never auto-adjusts your plan. Adults make their own calls. • Disruption-aware — a missed week doesn't blow up your streak. The score reflects the trend, not a single day. • No engagement bait — no streak guilt, no push notifications designed to farm your attention. • HealthKit integration — workouts sync to Apple Health automatically WHO IT'S FOR Adults 35–55 who know what they need to do, have done it before, and keep getting interrupted by work, travel, illness, or life. Not beginners. Not people who need motivation. People who need infrastructure. Muscle mass, cardiovascular fitness, and consistent movement are the most evidence-backed investments in staying independent as you age. Fortiv is the tool for that project. FREE AND PAID Logging and tracking are free, and stay free. Coaching — drift alerts, the recommended next move, and your weekly read — is a subscription. Download and start your first week. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://fortiv.app/privacy