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About Owned - Style What You Own

Owned shows you the look — on your actual face — before you buy a single thing. HOW IT WORKS: - Take or upload a selfie - Tell us what's in your makeup bag (or just pick a vibe) - See yourself in new looks, instantly Owned starts with what you already have. Upload a photo of your makeup stack — or describe it — and our AI builds looks around your products, on your face, with your real skin tone and features kept intact. No generic models, no guessing how a look will translate to you. Pick an occasion or describe the vibe you're going for, and swipe through AI-generated looks made for you. When you find one you love, get the full breakdown: exactly which products to use, how long it'll take, and step-by-step video tutorials to recreate it. If a look calls for something you don't already own, we'll show you exactly what to get — so you only ever shop for what's actually missing. " New looks every day. Your face, your makeup, endless ways to wear it. " NOTE: Owned uses AI to generate makeup visualizations for inspiration and styling purposes. Results are renders, not guarantees of real-life application — your mileage, lighting, and products may vary. *Full look breakdowns and unlimited daily looks require a subscription. TERMS: https://www.thepinuniverse.com/owned-terms PRIVACY POLICY: https://www.thepinuniverse.com/owned-privacy-policy

What’s new

Version 1.0.2 · Updated October 26, 2026

Meet the new Owned — built around the makeup you already have. • Scan your kit: snap a photo of your makeup and Owned builds your Kit, plus a Kit Report on what you actually use. • Your beauty archetype: a personalized card based on your face and your products. • The Vault: pick the looks you want and see them on your own face. • Hair & accessories: add a matching hairstyle and accessories to any look, or skip them. • Not quite right? Every look comes with a free redo. • Custom looks: type an occasion, upload an inspo screenshot, or let us surprise you with what's trending. • Bug fixes and performance improvements.

App privacy

The developer, The Pin Universe LLC, reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Purchases: Purchase History
  • Contact Info: Email Address, Name
  • User Content: Photos or Videos
  • Identifiers: User ID

Used for: App Functionality

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Diagnostics: Crash Data
  • Usage Data: Product Interaction

Used for: Analytics, Product Personalization, App Functionality

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