PURELABEL: Know what you eat

Not every product on the shelf is as clean as it looks. “Light”, “fit”, “sugar-free”, “fruity”, “natural” or “high-protein” labels do not always mean clean ingredients. Many packaged foods may contain additives, E-codes, sweeteners, glucose syrup, palm oil, high sugar, excess salt and hard-to-read ingredient lists. Purelabel is a powerful food label and nutrition scanner that helps you understand packaged foods in seconds. Point your camera at the ingredients list or nutrition facts panel and get a clear report about the product’s ingredients, additives, allergens, nutrition profile and packaging claims. READ THE LABEL, NOT THE MARKETING Food packaging is often designed to look healthy. A “sugar-free” product may contain sweeteners. A “fruity” product may contain more flavoring and coloring than real fruit. A “fit” or “light” label does not automatically mean the product has a clean ingredient profile. Purelabel focuses on the real ingredient list on the back of the package, not the marketing words on the front. NO BARCODE NEEDED Purelabel does not depend on a barcode database. You do not need to search for a registered product or wait for a database match. Point your camera at the ingredients list or nutrition facts panel. Purelabel reads the visible text and turns it into a clear, practical product report. Already have a photo? You can upload it from your gallery and analyze it the same way. WHAT PURELABEL CHECKS • Additives • E-codes • Preservatives • Colorants • Sweeteners • Palm oil • Glucose syrup • Fructose syrup • MSG • Sugar level • Salt / sodium • Saturated fat • Protein value • Gluten signals • Lactose signals • Allergens such as milk, soy and nuts • Vegan suitability • Best-before and use-by date risks • Packaging claims such as “light”, “fit”, “sugar-free”, “fruity”, “organic” and “natural” CLEAR AND PRACTICAL REPORT Purelabel does not just show you a long ingredient list. It helps you understand the product with a simple report: • 0–100 food label score • Ingredient review • Nutrition profile summary • Additives to watch • Allergen and dietary signals • Packaging claim check • Date warnings • Short and clear decision summary WHO IS PURELABEL FOR? Purelabel is useful for anyone who wants to make more informed choices while shopping, including: • People who read food ingredients • People trying to avoid certain additives • Shoppers checking sugar, salt and saturated fat • People with gluten or lactose sensitivity • Vegan shoppers • People on a diet • Users tracking calories and nutrition facts • Families choosing products more carefully for children • Anyone who does not want to rely only on front-label marketing MAKE CLEARER CHOICES AT THE GROCERY STORE The front of a package is designed to convince you. The real information is usually hidden in small text on the back. Purelabel helps make that small text easier to read and understand. Before adding a product to your cart, you can check what is actually inside. IMPORTANT NOTICE Purelabel is an informational consumer tool. It does not provide medical advice, diagnosis, treatment, dietitian guidance, allergy assurance, pregnancy or child consumption approval, or an official food safety decision. Results may be incomplete or inaccurate due to label readability, photo quality, missing label sections, manufacturer formula changes or regional regulation differences. Always check the official product label, allergen warnings and date information before consuming. Download Purelabel and see what is really behind the products that look clean on the shelf. EULA: www.apple.com/legal/internet-services/itunes/dev/stdeula/