Arooda

About Arooda: Arooda is a self-reflection and behavioral coaching app that is anchored in the ancient wisdom of astrology. Unlike the plethora of astrology apps, Arooda gives users practical insights to navigate life's daily challenges. In return, Arooda asks users to report how they feel which is incorporated in making Arooda's insights even more relevant and actionable for the user. This feedback loop creates a richer and highly relevant experience for the user. Arooda leverages a purpose-built Knowledge Base to ensure that its responses are astrologically correct and not hallucinated by the LLM. It took us 3 years to build this Knowledge Base which forms the base Context as well as the Guardrails for the AI. Arooda always refers back to this user-specific knowledge base to repond to a user. This is the crux of the personalization behind Arooda. Arooda is organized as a highly intuitive app. 1. Sign-Up The User goes through a simple onboarding flow which includes reporting their Mood for the frist time and starting the virtuous cycle of addressing the user's current situation. 2. Insights The User is always welcomed to the "Insights" screen that gives them a high-level view of which areas of life are good (green) and which require attention (amber or red). The user may also understand which Planets are causing concern and click "Ask Arooda about this" to begin a rich chat experience. 3. Chat Users can drill down into a particular area of life and get advise on how to moderate their behavior during the concerning time period. The Knowledge Base has been populated with time-tested behavioral actions that can improve the user's emotion and give them hope. 4. Predisposition Survey User can access a highly personalized survey of likely behavioral predispositions from the "Profile" page. When that user's planets go through certain tricky time periods ehich are calculated by Arooda's AI engine, those predispositions are highly likely to occur. Users are warned 2 days before that event is likely and can therefore be 'primed' mentally to overcome that tricky period.