Keel: ROAS & Ad Spend Tracker

Keel puts your Shopify store's numbers where you actually look — live on your phone. Revenue, ad spend, ROAS, and profit, updated in real time, with Home Screen widgets that make checking your store as easy as checking the time. YOUR STORE AT A GLANCE • Live revenue, orders, and average order value • Blended ROAS and MER across every ad platform • Estimated profit and margin after COGS, shipping, fees, and ad spend • New vs. returning customer revenue THE WIDGET IS THE APP Small, medium, or large — your revenue, spend, and ROAS sit on your Home Screen and update in the background all day. No opening apps, no logging in, no spreadsheets. NEW: THE SALES MAP See exactly where your money comes from — revenue, ad spend, and ROAS mapped by US state and country. Spot your best regions and the ones burning budget in one look. ALL YOUR AD PLATFORMS, TOGETHER Connect Meta, Google, TikTok, Snapchat, and Klaviyo to see spend, revenue, and ROAS side by side — no more jumping between five dashboards. DEEP ANALYTICS WHEN YOU WANT THEM • Marketing efficiency trends over time • Per-platform performance and rankings • Campaign-level breakdowns • Spend pacing against monthly budgets • Morning briefing, spend alerts, and anomaly notifications Keel connects securely to your existing Shopify store and ad accounts. Your subscription is managed through Shopify. Questions? [email protected]