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About Alfred: Coach & Journal

Welcome to Alfred, Your Personal AI Life Coach. Alfred is a calm, thoughtful life coach designed to help you build a better life - one day at a time. No hustle culture. No pressure to optimise everything. Just steady progress, reflection, and momentum. Whether you’re feeling stuck, overwhelmed, or simply want more intention in your days, Alfred helps you slow down, think clearly, and move forward with purpose. What Alfred helps you do • Reflect on your day with simple, guided journaling • Build self-awareness through daily and weekly check-ins • Stay aligned with your goals without burnout • Develop resilience, clarity, and emotional momentum • Make progress that actually feels sustainable Alfred meets you where you are - supportive when you need encouragement, reflective when you need perspective. Your 4-Week Foundations Program At the heart of Alfred is our signature 4-week Foundations program - a gentle, guided foundation designed to help you reconnect with what matters. Across four focused weeks, you’ll build: • clarity about your direction • healthier rhythms for your days • emotional resilience and momentum • a sustainable foundation for long-term growth Foundations isn’t about radical change. It’s about creating a calm, steady base you can build on, at your own pace. A coach, not a productivity app Alfred isn’t about cramming more into your day. It’s about: • noticing patterns • understanding how you’re really doing • nudging you gently toward better habits and decisions Think of Alfred as a quiet companion in your pocket - helping you pause, reflect, and reset. Journals & reflections Alfred offers structured journals and reflections designed to help you: • process your thoughts • build emotional resilience • end your day with clarity instead of noise Private by design Your reflections are personal. Alfred is built with privacy in mind and designed to feel safe, calm, and respectful. Who Alfred is for Alfred is for people who: • want growth without burnout • value reflection over constant optimisation • want a calm guide, not another to-do list • care about long-term wellbeing and momentum If you’re looking for loud motivation or rigid productivity systems, Alfred may not be for you, and that’s okay. Build a better life, one day at a time Small steps. Clearer days. A calmer path forward. Welcome to Alfred. ----- A link to EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

What’s new

Version 1.3 · Updated October 29, 2026

We're excited to share a range of new improvements we've made across the App. Try the new Alfred Coach app today for daily reflection, journalling and growth today! Thanks for all your support.

App privacy

The developer, KENNETH CHENG, reported these privacy practices to Apple.

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Identifiers: User ID

Used for: App Functionality

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