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About eff.today

Everything feels… funny. Or fine. Or a little too much. eff.today is your private, anonymous space to build emotional resilience without pressure, performance, or surveillance. No accounts. No prompts that judge. No streaks to keep. Just a structured journaling flow, a “burn or save” decision, and an optional AI reflection layer (unlocked only after emotional breadth is shown). FEATURES • 3-Gate Flow: Start with how you feel (funny or fine), then add context (social vs. responsibility) and focus (me vs. them). This helps name what’s hard to name. • Burn or Save Rituals - After journaling, choose: burn it forever or save it for pattern insight. No back-end copy. Burn means gone. For real. • Crisis-Safe by Design - Local keyword detection offers support if needed, without ever storing or sending your words. Privacy is structural, not promised. • AI Reflection (AIme) - Unlock emotionally intelligent conversations once you complete all 8 mood-context-focus paths. AIme is trained in real frameworks (CBT, DBT, and more) but never diagnoses or solves. It listens, mirrors, and reflects without tracking you. • Anonymous Analytics - See your own emotional patterns. All fully anonymous. No identity. No history. Just meaningful movement. • Expanded Mood Vocabulary - Unlock the “10 F’s” mood system (fine, funny, feral, frustrated, and more) through session depth, not tricks or streaks. PRIVACY THAT’S PATENTED eff.today is built on a patent-pending architecture of symbolic journaling, user-controlled data permanence, and anonymous macro-level insights. It’s the first digital resilience platform where your thoughts are yours - technically, legally, and ethically. WHO IT’S FOR • People who don’t trust traditional wellness apps • Adults, Teens and anyone who just need to process • Schools, healthcare systems, and organizations looking to support without surveilling WHAT MAKES EFF.TODAY DIFFERENT • No identity required • No tracking or user profiles • Burn-based deletion architecture • Crisis support without override • Emotional intelligence without performance pressure • Infrastructure: built for utility, not virality Want to go deeper? Visit eff.today/howto to explore the story, the science, and the SDK powering privacy-first emotional resilience infrastructure

App privacy

The developer, Kenneth Howe, reported these privacy practices to Apple.

Data Not Collected

The developer does not collect any data from this app.

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