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About Protocol66

66 days. 5 habits. Miss a day, start over. Protocol 66 is the science-backed alternative to extreme fitness challenges. Based on habit formation research — not bro science — it takes exactly 66 days to build lasting habits. THE RULES ARE SIMPLE - Pick 5 daily habits - Complete all 5 every day - Miss a day, restart from zero - Rest days are earned, not given WHY 66 DAYS? Research by Phillippa Lally at University College London found it takes an average of 66 days to form automatic habits. Not 21. Not 30. Not 75. THIS ISN'T FOR EVERYONE No streaks to protect you. No lives. No second chances. If you're looking for an app that goes easy on you, this isn't it. Ready to commit? -------------------------------------------------------------------------------- Privacy Policy: https://www.pocketapps.studio/protocol66/privacy Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

What’s new

Version 1.0.1 · Updated January 29, 2026

Version 1.0.1 • Late Logging - Forgot to log yesterday? Now you can catch up before your challenge fails • Challenge Failed Card - Clear visibility when challenges end with easy restart options • FAQ Section - Find answers to common questions in Profile • Better Notifications - Stay on track with evening reminders and milestone celebrations • Bug fixes and performance improvements for iOS 26

App privacy

The developer, Pocket Apps Studio Pte. Ltd., reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Contact Info: Email Address

Used for: App Functionality

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Contact Info: Name
  • Usage Data: Product Interaction
  • Diagnostics: Crash Data, Performance Data
  • Identifiers: User ID

Used for: Analytics, App Functionality

Alternatives to Protocol66

Looking for apps like Protocol66? Here are 6 similar apps on the App Store. The highest rated is Habit Tracker: 66-DayChallenge (5.0/5), and all 6 are free to download.

Protocol66 vs. alternatives
App Rating Price Last updated Compare
Protocol66 – Free January 29, 2026
Routine Builder: Daily Planner – Free Aug 17, 2026 Compare
JetSolutions4u – Free Aug 14, 2025 Compare
Habit Tracker - HabitFinch – Free Jan 25, 2025 Compare
GoodHabits: 66-Day Tracker – Free Aug 17, 2026 Compare
Habit Tracker: 66-DayChallenge 5.0 / 5 (1) Free Jun 8, 2026 Compare
ThinkFit Productivity, Fitness – Free Dec 6, 2024 Compare

Compare Protocol66 with the top alternatives: ratings, updates, ASO score and keyword gaps →