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About GM Sidekick

Sidekick is the AI accountability coach for people who set serious goals and need someone to hold them to it. Pick a coaching persona. Set a goal. Get checked on every day. Sidekick is not a streak tracker with cute graphics. It is the voice that shows up when motivation doesn't, and asks the question you were hoping to avoid. WHAT MAKES SIDEKICK DIFFERENT Most habit apps reward you for opening the app. Sidekick rewards you for doing the work. Daily check-ins are conversational, not boxes you tap. Your coach remembers what you said yesterday, calls you out when you contradict it today, and keeps a private log of what you actually did versus what you said you would. FOUR COACHING PERSONAS The Operator: The leader. Plans before motivation. Believes ownership and preparation beat inspiration every time. The Engine: The relentless one. Keeps moving when everyone else stops. Does not negotiate with the part of you that wants out. The Architect: The thinker. Treats your life like a structural problem. Wants you to understand why before how. The Mentor: The patient one. Believes capability is built, not given. Will not let you call yourself broken. Each coach is an AI persona, inspired by themes from military leadership, mental toughness, clinical psychology, and growth research. None of them are real people. All of them are designed to make the right action the obvious action. HOW IT WORKS 1. Tell Sidekick what you actually want. Not what sounds good. Specific. 2. Choose your check-in cadence. Daily, twice daily, or only when you're about to skip. 3. Get the message. Answer honestly. Keep going. WHO IT'S FOR Founders. Operators. Athletes between seasons. People in life transitions. Anyone who already knows what to do and is not doing it. If you want an app that tells you you're doing great, this is the wrong app. PRIVACY Your goals and check-in data stay private. We do not sell or share your data. See the developer's privacy policy for details. Terms of Use (EULA): https://getgrowthmagic.co/terms Privacy Policy: https://getgrowthmagic.co/privacy PREMIUM Free tier: one coach, one goal, daily check-in. Premium: all four coaches, unlimited goals, custom cadence, voice-mode coaching, shareable accountability cards. Cancel any time.

What’s new

Version 2.1 · Updated June 4, 2026

Version 2.1 We sharpened the coaching layer. Tighter voices. Cleaner safety. Better follow-through. NEW - Refined system prompts for all four coaches - Shareable accountability cards: post your wins, post your misses - Faster daily check-ins - Improved privacy controls - Updated safety responses when conversations turn serious FIXED - Various stability and performance improvements Pick a coach. Set a goal. Get to work.

App privacy

The developer, Growth Magic LLC, reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Contact Info: Email Address, Name

Used for: App Functionality

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