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  • Purpose: AI Mentor & Coach screenshot 1
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About Purpose: AI Mentor & Coach

Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate. Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers. Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time. HOW PURPOSE WORKS • Chat anytime Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off. • Get guidance built around you Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script. • See what you may be missing Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps. • Turn insight into momentum Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward. WHY PURPOSE IS DIFFERENT • Mentoring, not generic chatbot advice Purpose is built for ongoing personal growth, not isolated questions. • Honest, compassionate feedback Get direct guidance that supports you, challenges you, and helps you think more clearly. • A mentor that grows with you The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you. • Built on evidence-backed psychological frameworks Purpose turns reflection into practical guidance you can use in everyday life. • Privacy and control Your data is protected, and you can request deletion of your account and data at any time. PURPOSE CAN HELP WITH • Career decisions and growth • Relationships and difficult conversations • Habits, motivation, and accountability • Overthinking and mental clutter • Personal growth and self-reflection • Goals, direction, and everyday decision-making NOT THERAPY Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately. SUBSCRIPTION & TERMS Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact [email protected]. Terms of Service: https://purpose.app/terms-of-use/ Privacy Policy: https://purpose.app/privacy-policy/

Ratings & reviews

5.0

17 ratings

5 ★ 100% 4 ★ 0% 3 ★ 0% 2 ★ 0% 1 ★ 0%

What’s new

Version 2.2.5 · Updated September 25, 2026

Reply to a message with a reaction, or copy it, right from the chat. When you tap a reminder, it now shows up in your conversation. Reminders can come through Focus modes on iOS. Quest check-ins stay above the keyboard while you type. Bug fixes and stability improvements.

App privacy

The developer, Why Not Now, reported these privacy practices to Apple.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Location: Coarse Location
  • Diagnostics: Performance Data

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Contact Info: Email Address, Name, Phone Number
  • Usage Data: Product Interaction
  • Location: Coarse Location
  • User Content: Other User Content
  • Identifiers: User ID
  • Diagnostics: Performance Data

Used for: Developer’s Advertising or Marketing, Analytics, Product Personalization, App Functionality

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Diagnostics: Crash Data, Other Diagnostic Data

Used for: Analytics, App Functionality

Alternatives to Purpose: AI Mentor & Coach

Looking for apps like Purpose: AI Mentor & Coach? Here are 6 similar apps on the App Store. The highest rated is Rosebud: AI Journal & Diary (4.9/5), and all 6 are free to download.

Purpose: AI Mentor & Coach vs. alternatives
App Rating Price Last updated
Purpose: AI Mentor & Coach 5.0 / 5 (17 ratings) Free September 25, 2026
Ash - AI for Mental Health 4.8 / 5 (5,347) Free Sep 28, 2026
Rosebud: AI Journal & Diary 4.9 / 5 (3,299) Free Sep 25, 2026
Lightly: Wellbeing Companion 4.8 / 5 (5,118) Free Sep 25, 2026
Waking Up: Meditation & Wisdom 4.9 / 5 (42,645) Free Sep 8, 2026
Aurie: Process Your Feelings 4.6 / 5 (580) Free Sep 25, 2026
FivePointFive: Breathwork 4.8 / 5 (4,668) Free Sep 17, 2026