Purpose: AI Mentor & Coach
Why Not Now Health & Fitness iPhoneiPadiPod touch
Purpose: AI Mentor & Coach is a free Health & Fitness app for iPhone and iPad by Why Not Now. Rated 4.9/5 from 447 ratings. Requires iOS 16.4.
- Rating
- 4.9
- 447 ratings
- Price
- Free
- on the App Store
- Size
- 119 MB
- Age 17+
- Updated
- Oct 21
- 2026 · v2.4.1
Screenshots
About Purpose: AI Mentor & Coach
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate. Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers. Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time. HOW PURPOSE WORKS • Chat anytime Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off. • Get guidance built around you Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script. • See what you may be missing Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps. • Turn insight into momentum Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward. WHY PURPOSE IS DIFFERENT • Mentoring, not generic chatbot advice Purpose is built for ongoing personal growth, not isolated questions. • Honest, compassionate feedback Get direct guidance that supports you, challenges you, and helps you think more clearly. • A mentor that grows with you The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you. • Built on evidence-backed psychological frameworks Purpose turns reflection into practical guidance you can use in everyday life. • Privacy and control Your data is protected, and you can request deletion of your account and data at any time. PURPOSE CAN HELP WITH • Career decisions and growth • Relationships and difficult conversations • Habits, motivation, and accountability • Overthinking and mental clutter • Personal growth and self-reflection • Goals, direction, and everyday decision-making NOT THERAPY Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately. SUBSCRIPTION & TERMS Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact [email protected]. Terms of Service: https://purpose.app/terms-of-use/ Privacy Policy: https://purpose.app/privacy-policy/
Ratings & reviews
4.9
447 ratings
What’s new
Version 2.4.1 · Updated October 21, 2026
Fixed scrolling in your journey details when you open more than one section. Bug fixes and stability improvements.
App privacy
The developer, Why Not Now, reported these privacy practices to Apple.
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
- Location: Coarse Location
- Diagnostics: Performance Data
Data Linked to You
The following data, which may be collected and linked to your identity, may be used for the following purposes:
- Contact Info: Email Address, Name, Phone Number
- Usage Data: Product Interaction
- Location: Coarse Location
- User Content: Other User Content
- Identifiers: User ID
- Diagnostics: Performance Data
Used for: Developer’s Advertising or Marketing, Analytics, Product Personalization, App Functionality
Data Not Linked to You
The following data, which may be collected but is not linked to your identity, may be used for the following purposes:
- Diagnostics: Crash Data, Other Diagnostic Data
Used for: Analytics, App Functionality
Alternatives to Purpose: AI Mentor & Coach
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| App | Rating | Price | Last updated | Compare |
|---|---|---|---|---|
| Purpose: AI Mentor & Coach | 4.9 / 5 (447 ratings) | Free | October 21, 2026 | |
| Ash - AI for Mental Health | 4.8 / 5 (6,110) | Free | Oct 19, 2026 | Compare |
| Rosebud: AI Journal & Diary | 4.9 / 5 (3,371) | Free | Oct 19, 2026 | Compare |
| Aurie: Emotional Health AI | 4.7 / 5 (844) | Free | Oct 30, 2026 | Compare |
| Lightly: Wellbeing Companion | 4.8 / 5 (5,166) | Free | Oct 9, 2026 | Compare |
| Waking Up: Meditation & Wisdom | 4.9 / 5 (42,728) | Free | Oct 27, 2026 | Compare |
| Stella - Manifest Anything | 4.7 / 5 (5,507) | Free | Oct 8, 2026 | Compare |