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About Bia

You deserve a life free from phobia. Bia is a step-by-step interactive tool for learning about and overcoming phobia. Based on researched techniques from Exposure and Response Prevention Therapy (ERP), Acceptance and Commitment Therapy (ACT), and Cognitive Behavioral Therapy (CBT), Bia teaches you the science behind phobia and guides you through a personalized, evidence-based program to overcome it. Note: Bia is free to try for 7 days and then requires a subscription. HOW IT WORKS Bia creates your personalized phobia recovery program based on your unique fear profile. As you work through the program, Bia's guided exposure algorithm enforces clinical best practices of ERP to keep you progressing at the right pace. You're always in control, there are no hidden tricks or unexpected exposures. SELF-GUIDED OR WITH A THERAPIST Many users complete their Bia journey independently. Others prefer to use Bia alongside a therapist in order to accelerate their recovery. Bia is designed to support you in whichever option you choose. REAL RESULTS 86% of users report reduced phobia severity • Most users see improvement within 2 weeks OUR STORY Bia was founded by Willy Schaller, who lived with emetophobia for over 27 years before recovering using the same method now built into the app. Co-founder Elizabeth Fullerton was one of Bia's first users and found the tool so impactful in her own phobia recovery that she joined the team. CLINICAL CREDIBILITY Bia is developed in partnership with our clinical advisory board consisting of Dr. David Russ, Dr. Laura Berssenbrugge, Jamie Roche LCSW, Nancy Lagunas AMFT, and Kaitlyn Peters LPCC. Alongside our research partners from the University of Utah, we have presented Bia's outcomes data at national psychological conferences including ADAA 2026, NASP 2026, and WCCBT 2026. WHAT BIA HELPS WITH Bia offers a dedicated recovery program for the following conditions: • Emetophobia (fear of vomiting) • Panic disorder • Agoraphobia • Social anxiety • Contamination OCD • Fear of flying • School phobia and school refusal • Separation anxiety • School performance anxiety • Other phobias are supported through custom-built programs. FEATURES Separate kids version for children ages 5-13 • Guided exposure algorithm • Safety behavior tracking • Generate your unique fear profile • Customizable reminders for exposure practice • Interactive exposure games • Create Custom Exposure Exercises • Custom goals and progress tracking • Optionally link your account with your therapist GETTING STARTED Bia offers a 7-day risk-free trial. Working with a therapist? Ask if you qualify for free access through your therapy. You deserve a life free from pho(bia). Start your recovery today. Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Ratings & reviews

4.6

25 ratings

5 ★ 84% 4 ★ 4% 3 ★ 4% 2 ★ 0% 1 ★ 8%

What’s new

Version 1.06 · Updated August 2, 2026

Welcome to Bia, the phobia recovery app. Get started with self-guided recovery or match with a therapist today. As always, we love your feedback and suggestions at [email protected]. This updates improves the practice scheduling tool so you can set yourself regular notification reminders to practice. - Willy

App privacy

The developer, MyTherapy LLC, reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Identifiers: User ID
  • Usage Data: Product Interaction, Other Usage Data
  • Contact Info: Email Address
  • Diagnostics: Crash Data, Performance Data
  • User Content: Photos or Videos

Used for: Analytics, App Functionality, Other Purposes

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