Firi: Beauty in minutes

Most beauty apps sell you everything. Firi keeps only the good ones. Firi is an opinionated beauty store built for India's most discerning consumers. Instead of listing everything available, Firi uses AI and deep product research to identify high-quality beauty products that people love and buy repeatedly, and makes that shortlist available to consumers with fast delivery. A SHORTER LIST IS A BETTER LIST There are about 3 lakh beauty products for sale online. You need maybe a dozen. Finding that dozen usually means reading reviews, watching videos and messaging the friend who knows beauty and you can still end up with a serum that does nothing. So we do that part. Our AI reads tens of millions of reviews and checks what you would check yourself: did it work, did people buy it again, did it cause breakouts. Products that don't hold up get dropped. Whatever is left is on Firi. 100% Authentic Products Every product on Firi comes directly from the brand or its official distributor or importer in India. Our team personally verifies every batch before it goes out for delivery. And if anything doesn't feel right when your order arrives, you can simply refuse the delivery and receive a full refund. WHAT YOU GET - Delivery in minutes, from our own beauty studios near you - A rating out of 10 on every product, built from what real buyers said, not what the brand said - A plain summary of every product: what it does, who it suits, and the catch, if there is one - Shopping by need, like one-step routines and K-beauty worth obsessing over - Skincare, haircare, bodycare, lip care, with fragrances, and makeup (coming soon) - Delivery your way: leave at the door, avoid calling, or leave with security - Help on WhatsApp, from an actual human WHO WE ARE Firi was founded by Karishma Rathaur and Vivek Madani, former Uber and Flipkart operators. Before Firi, they built Honestly, an AI-powered beauty search and discovery platform. That's where they learned how much of beauty shopping is guesswork, and how much of it AI can remove. Firi is backed by 360 ONE Asset, Better Capital, Kunal Shah and some of India's leading founders and operators. Our job is to be right about what's worth buying. If we get it wrong, tell us. Download Firi. Skip the homework. Website: https://www.shopfiri.com Terms & Conditions: https://www.shopfiri.com/terms-and-conditions Privacy Policy: https://www.shopfiri.com/privacy-policy