De.Coded – A Human Atlas

This innovative app unlocks the portraits of Marcus Lyon’s De.Coded project. Simply hold your phone in front of any of the 101 portraits in the book or exhibition and start listening. De.Coded is a research-based exploration of the human capital of Silicon Valley. The four-year project was built on the foundations of a year-long nomination process, where a diverse group of local leaders nominated individuals from their own communities who are making significant contributions to the region and represent the very best of service to society. The final 101 people frame the edges of many of the most important stories of this remarkable valley. However, they represent only a fraction of the bay area’s exceptional residents. The project maps these remarkable individuals through photographic portraits, app-based image-activated oral history soundtracks and ancestral DNA mapping to create a deeper understanding of the region and beyond. The work is available as a book, an exhibition, a video projection and a podcast.