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  • Start TODAY Meal Plan, Fitness screenshot 1
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About Start TODAY Meal Plan, Fitness

Your wellness journey starts here! Start TODAY now has a free option, making it easier to start your wellness journey. Join our community and get 1 Community Challenge, 1 Expert Meal Plan, and Daily Motivation at no cost. Want more? Upgrade to Start TODAY Premium to unlock unlimited workouts and challenges, all meal plans and recipes, live coaching calls, journaling, achievements, and more support to help you reach your wellness goals. MEAL PLANS: Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians including Joy Bauer, RDN. Free users get access to 1 Expert Meal Plan to help make healthy eating easier. Upgrade to Premium to unlock all meal plans and recipes, with approachable ideas, helpful cooking tips, and expert guidance to support your goals. FITNESS CHALLENGES: Get moving and stay motivated with fitness challenges designed to meet you where you are! Free users can join 1 Community Challenge and build healthy habits alongside the Start TODAY community. Upgrade to Premium for unlimited workouts and challenges, from walking and dance cardio to Pilates and strength training. JOURNALING: Premium members can access thoughtful daily prompts curated by our expert team. Journaling in the Start TODAY app makes it easy to reflect, set intentions, and find motivation in everyday moments. It’s a simple practice designed to help you stay grounded, celebrate your progress, and keep moving forward—one small win at a time. LIVE COACHING: Premium members get access to live coaching calls twice a month with our nutrition and fitness experts. Ask your questions in real time, get practical tips and strategies to support your wellness goals, and connect with experts and the Start TODAY community along the way. ACHIEVEMENTS: Premium members can celebrate their progress with achievements throughout their wellness journey. Earn badges for completing workouts, building healthy habits, and showing up consistently. Track your progress, build new streaks, and celebrate your wins—because every step forward deserves recognition. MOTIVATION: Everyone can use a little boost! Free users get Daily Motivation with encouragement and inspiration to help you stay focused on your wellness journey. Get the support you need to keep showing up, taking small steps, and building healthier habits with Start TODAY. You’re not alone—we’re in this together! Subscription Information: Subscriptions can be billed monthly (at $9.99/month) or annually (at $65.99/year). Taxes may apply. All new users can enjoy a 7-day free trial regardless of subscription type. After your free trial ends, you will automatically be charged the price displayed at your point of purchase or any updated subscription price. Your subscription will renew and you will be charged automatically each month for monthly subscriptions or each year for annual subscriptions unless you cancel before you are charged. Offer is subject to change. You can cancel your subscription anytime. Subscriptions purchased through the App Store are subject to the App Store’s cancellation policies and procedures. For more information, please visit: http://help.today.com/start-today Customer Support: We want to hear from you! Contact [email protected] with any questions or feedback, or visit: http://help.today.com/start-today Additional Information: Please note that use of the Start TODAY app is limited to the United States and its territories Video is accessible via 3G, 4G, LTE and Wi-Fi networks – data charges may apply Privacy Policy: https://www.nbcuniversal.com/privacy?brandA=TODAY&intake=Start_TODAY_App Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=TODAY&intake=Start_TODAY_App CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=Start_TODAY_App

Ratings & reviews

3.3

33 ratings

5 ★ 42% 4 ★ 6% 3 ★ 15% 2 ★ 12% 1 ★ 24%

What’s new

Version 3.4.0 · Updated October 6, 2026

Improve your TODAY experience with key bug fixes and Liquid Glass updates

App privacy

The developer, NBC News Digital, LLC, reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Contact Info: Email Address, Name
  • Identifiers: User ID, Device ID
  • Usage Data: Product Interaction
  • Diagnostics: Crash Data, Performance Data
  • Health & Fitness: Health

Used for: Analytics, Product Personalization, App Functionality

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